Top 10 Social Business Questions in 2013

3) What does social business mean for my organisation specifically?

Social business isn’t a bolt-on, or a function, or just another project – rather it’s a set of practices that infiltrate every business area, helping you deliver all your existing projects and reach your existing goals and objectives better, faster and cheaper. That’s not to say investment isn’t required, as many organisations are struggling to resource their social efforts, particularly when it comes to monitoring and engaging in conversations online; and sharing useful and interesting content. And that’s before we even get onto internal collaboration and the reengineering of processes... Read The Rest →