Readjusting social norms

It’s a fact that people do things they wouldn’t normally do because of their environment. Hence in the 90s, ‘Broken Windows Theory’, proposed by scientists James Wilson and George Kelling (1982), was adopted by government officials like the New York Mayor. The theory suggested that even small signs of disorder, like a broken window in a storefront that goes unfixed, or graffiti on public transport – could encourage more negative behavior in other domains, because seeing these signs normalises such behaviour, making it seem more acceptable. Scientists like Robert Cialdini... Read The Rest →