Top 10 Social Business Questions in 2013

5) What if people say bad things about us online?

We’ve all heard plenty of horror stories, like these: Nestle Domino’s Pizza Starbucks Here’s a great list of social media crisis case studies. It’s not surprising that many organisations are paralysed with fear, when they’ve been used to controlling the message for so long. Now disgruntled employees and customers can air the dirty laundry in public; and too much PR gloss causes backlash and mistrust. So how do we overcome this problem? First of all, we need to acknowledge a few basics: - People are talking whether you like it... Read The Rest →