Heaven for mavericks

Ricardo Semler took over his Dad’s Brazilian business, Semco, in the 80s. Semco now employs over 3,000 people in manufacturing, professional services and high-tech. They increased their annual revenues from $35 million to $165 million between 1994 and 2001. At its peak, there was a 17-month waiting list for the bi-weekly tour of Semco, as corporate leaders from all over the world clamored for a peek at their magic dust. Semco has no org chart, no official structure, no business plan, no company strategy, no 3-year or 5-year plan, no... Read The Rest →