Big lumpy clumpy balls of crap

Leading on from the previous post about the coolness of chaos…   Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes… until it’s a big slow cumbersome piece of crap nobody can change or work with?   That’s pretty much industry as it stands – and other big systems for that matter (e.g. government, education). Since the industrial revolution, we’ve... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

It’s happening (scrmblr style)…

Seth Godin’s recent post here hit the nail on the head. He says ‘TV advertisers are finally discovering that YouTube + viral imagination = free media… The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.’ Funny he should say that. It’s exactly what we Scrmblrs (‘scramblers’) are... Read The Rest →

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