The fundamental role of Producer

Yesterday I was invited to speak about Scramblr at a workshop on innovation and cross-border collaboration. I listened to the group talk through reasons why loads of online efforts to work together fizzle out. You know the drill… that sinking ‘not another social network’ feeling… tumbleweed rolling through empty forums and neglected profiles. All the great intentions in the world don’t give you more hours in the day to check a dozen different sites. Nobody can be arsed to overcome a lost password, let alone contribute; and it isn’t there... Read The Rest →

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