Fast is better than slow (loose is better than tight!)

Tight, centralised control mechanisms are super attractive to comfort-seeking humans. The trouble is, they aren’t working. The tougher the times, the stronger the compulsion to issue reams of rules, legislation and policy. Just look at the state of politics, drinking and drug laws; and long-winded employee handbooks nobody ever reads. Arse-covering document production lures us into a false sense of security, skews our priorities and often demolishes common sense. We focus on empty words and numbers, lazily neglecting to change people’s behaviour and instigate true culture change beneath the surface.... Read The Rest →

Resilience & Adaptability

A while back I posted up this deck on Unleasing Innovation & 21st Century Scale. Unleashing innovation & 21st century scale – Palindromic Queries View more presentations from ResonanceBlog Just thought I’d follow up with a new Palindromic Query: The greater the external influence on something, the more resilient and adaptable it becomes. Consider children, immune systems, evolution, nano-architecture and the way a plant grows thicker on the surface that’s most exposed to the elements. Consider societies or social groups with least external influence and the affect on their resilience... Read The Rest →

From machines to ecosystems

When we talk about thriving in the digital age, we tend to revert to discussing how to leverage social media, mobile and other cool channels. There’s nothing wrong with that (and I do it myself!), but it can be useful to consider the bigger picture now and then. The challenges we face in business are not related to technology, they’re related to human beings. The industrial revolution brought us machines; and with it linear, machine-age thinking, articulated in machine-age language that in turn makes us think more like machines. This... Read The Rest →

Humanity 2.0 on slideshare homepage

Nice one slideshare! “Hey ResonanceBlog! Your presentation Complexity & Humanity 2.0 has been selected amongst the ‘Top Presentations of the Day’ on the SlideShare homepage. Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day! - The SlideShare team p.s. Why not blog/twitter this and let the world know about the masterpiece you have created?”

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

Companies Vs. Tribes

Let’s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness… Some brief examples: Communications C: Spread from the top down T: Spread from anywhere to everywhere, via the centre Growth C: Recruit from the top, hiring below T: Recruit from anywhere, hiring everywhere Innovation C: Creation from the bottom, managed from the top T: Creation from everywhere, no management needed Bliss C: Everyone spends their time inside the company’s expensive box, developing ideas with others from the same company T: Everyone works from... Read The Rest →

Skipping the curve

Most people at some point question what they’re doing… where their life is going… whether they’ve achieved enough or made the correct choices. Whether they should be playing this game or jacking it all in for a beach shack. This post is for all you guys. I, for one, sometimes get sick of the sound of my own voice, repeating the stuff of ‘those who get it’ – as if it’s still brand new. As long as there are ‘those who don’t get it’, perhaps we still feel good about... Read The Rest →

More media zombies on slippery slope

I just spotted this article from last year, in which Michael Grade, ITV’s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them ‘content parasites’. He said, “The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day I’ll start to be worried.” Duh! I’ll bet those cash wad buffers in his big shiny office don’t feel so protective now. Sound proof, maybe, but not protective. Forgetting the cumulative talent of the people of the world perhaps?... Read The Rest →

Equilibrium and fractal business models

A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →

More on brand resonance

Everything has a natural frequency of vibration, i.e. its resonant frequency. For instance a glass smashes when a sound causes a vibration that matches its resonant frequency; or the millennium bridge sways like hell when the pedestrians wobble it at it’s resonance frequency. Brands are trying to find consumers’ resonant frequencies. So when a company gets it right, they really vibrate (?!) that individual and forge a powerful emotional connection (lovemark). BUT… we humans are surprising. We resonate at unexpected frequencies (for instance a middle aged business man might listen... Read The Rest →

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