Unleashing innovation & 21st century scale – Palindromic Queries View more presentations from ResonanceBlog.
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Complexity & Humanity 2.0 View more presentations from ResonanceBlog.
Leading on from the previous post about the coolness of chaos… Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes… until it’s a big slow cumbersome piece of crap nobody can change or work with? That’s pretty much industry as it stands – and other big systems for that matter (e.g. government, education). Since the industrial revolution, we’ve... Read The Rest →
Craig Hogan, who has just been appointed director of Fermilab’s Center for Particle Astrophysics, reckons “If the GEO600 result is what I suspect it is, then we are all living in a giant cosmic hologram.” For the past seven years, a team in Germany has been searching for gravitational waves – ripples in space-time thrown off by super-dense astronomical objects such as neutron stars and black holes. GEO600 hasn’t detected any gravitational waves so far, but it might inadvertently have made the most important discovery in physics for half a... Read The Rest →
Cognitive dissonance is central to many forms of persuasion; changing beliefs, values, attitudes and behaviors. It’s a high-tension state between two opposing beliefs, often inducing confusion, then anger and finally an intense desire to correct the imbalance and rediscover consonance (RESONANCE). Rather than using cognitive dissonance by manipulating people into making decisions they wouldn’t normally make, e.g. by asking someone a daft question (e.g. (“Do you ever worry about your monthly outgoings and wonder how you could reduce them?”) before pitching… the new way involves turning the mundane on its... Read The Rest →
Sympathetic resonance is a harmonic phenomenon wherein a formerly passive string or vibratory body responds to external vibrations to which it has a harmonic likeness. In other words, if you have two similar tuning forks, whack one and the other will sing, despite the fact they’re not touching. In communication terms, brands are attempting to create sympathetic resonance… emanating vibrations in the hope that they’ll affect people. In fact the frequency of the vibrations is so high, it threatens to shatter everything: trust, auditory range (we won’t listen / can’t... Read The Rest →
A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →
According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause. These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one... Read The Rest →
Here’s a pertinent passage from C.S. Lewi’s ‘Out of the Silent Planet’… ‘Ransom, as time wore on, became aware of another and more spiritual cause for his progressive lightening and exultation of heart. A nightmare, long engendered in the modern mind by the mythology that follows in the wake of science, was falling off him. He had read of ‘Space’: at the back of his thinking for years had lurked the dismal fancy of the black, cold vacuity, the utter deadness, which was supposed to separate the worlds. He had... Read The Rest →
In the early 80s, engineer Vic Tandy was working in a supposedly haunted lab when he broke into a cold sweat, hairs on the back of his neck standing on end. Out of the corner of his eye, he noticed an ominous grey shape drifting slowly into view. Terrified, he went straight home. Tandy discovered that source of his discomfort was a 19hz standing wave, caused by an extractor fan. 19hz is in the range known as infrasound, below the range of human hearing (20hz). Low frequencies in this region... Read The Rest →
Everything has a natural frequency of vibration, i.e. its resonant frequency. For instance a glass smashes when a sound causes a vibration that matches its resonant frequency; or the millennium bridge sways like hell when the pedestrians wobble it at it’s resonance frequency. Brands are trying to find consumers’ resonant frequencies. So when a company gets it right, they really vibrate (?!) that individual and forge a powerful emotional connection (lovemark). BUT… we humans are surprising. We resonate at unexpected frequencies (for instance a middle aged business man might listen... Read The Rest →
Just to explain a bit more about this Resonance thing I keep banging on about… Resonance applies to physics and planets (orbital resonance) and music (acoustic resonance) and temperature (heat being caused by movement) and oceanography (tidal resonance) and brands and you and me and pretty much everything. In physics, the definition of resonance is the tendency of a system to oscillate at maximum amplitude at certain frequencies. Consider that in light of what marketing attempts to do in terms of emotional connections; moving and shaking us. A pleasant vibration... Read The Rest →