Social business is often described as a journey of technology, process and culture change. Many organisations have focused first on technology – often in a knee-jerk response to social media proliferation. In a bid to ‘do social’, often ‘because everyone else is’, internal social networking platforms, branded Facebook pages and customer communities have been launched without always seeing a great return. Tumbleweed, low engagement or a barrage of negativity can lead to them shutting down entirely, or dying a slow death. The result is burnt fingers and social skepticism. The... Read The Rest →
Many of us are making decisions based on false assumptions every single day. In fact we’re underpinning our businesses, organisations, products and personal lives with false assumptions. We keep on doing things that have been proven wrong, that haven been proven not to work, despite mounting evidence that there’s a better way. Our false assumptions are memes, i.e. viral cultural ideas we pass from human to human, brain to brain (you can read a bit more about memes in my previous post on replicators here). Sometimes we keep spreading memes... Read The Rest →
Here’s the second in the series. Rory Sutherland talking about advertising and human behaviour. Rory covers some of the points I was getting at in this presentation on Complexity & Humanity 2.0. Rory Sutherland on… Advertising & Human Behaviour from Jane Young on Vimeo.
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Complexity & Humanity 2.0 View more presentations from ResonanceBlog.
Networks are an essential ingredient in any complex adaptive system. In biology, molecules interact in cells, cells interact in organisms, organisms interact in ecosystems. As Eric D. Beinhocker points out in one of my favourite books, ‘The Origin of Wealth’: “The economic world likewise depends on networks. The earth is girdled by roads, sewers, water systems, electrical grids, railroad tracks, gas lines, radio waves, television signals and fiber-optic cables. These provide the highways and byways of the matter, energy and information flowing through the open system of the economy. The... Read The Rest →
As we’re increasingly bombarded with overchoice in today’s world – evident in the tens of billions of SKUs we’re faced with – our internal filtering and image-storing is stretched, forcing us to skim, scan and dump the contemplative. But some people manage to pause, take a breath and simply ask ‘WHY?’ For instance, if you haven’t already heard about the incredible work of Pranav Mistry, it’s worth googling. Pranav dared to ask WHY. Why do we sit at a computer in a chair with a mouse? Why is that the... Read The Rest →
I had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone. On that note, it’s always useful to be reminded of how our heads really work; and how our biases affect belief formation and decision-making. Here are some examples: * Bandwagon effect — the tendency to do (or believe) things because many other people do (or believe) the same. Related to groupthink and herd behaviour. * Bias blind... Read The Rest →
As David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of this assault on voice, the attempt to get us to shut up and listen to the narrowest range of ideas imaginable.’ Here here. It’s bizarre, when you think about it, that we seek health, prosperity and calm in a... Read The Rest →