The most effective form of distribution

It was a sad day when the Pirate Bay guys – Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde – were been banged up and ordered to pay $4.5m damages. “There has been a perception that piracy is OK and that the music industry should just have to accept it. This verdict will change that,” said International Federation of the Phonographic Industry (IFPI) chairman John Kennedy. Unbelievable. And it gets worse: “The trial of the operators of The Pirate Bay was about defending the rights of creators, confirming... Read The Rest →

More on Punk Capitalism

Someone asked me yesterday what exactly Punk Capitalism means… Punk was all about a DIY revolution, rejecting authority and hierarchy, working for yourself without taking cues from the mass market, setting up businesses that aren’t fussed about competing and place purpose over profit, advocating that we should produce as much as we consume. Nowadays we’re all working more independently and struggle with crappy managers / bosses, we want richer experiences and creativity is our most valuable currency. We’re coming to the end of the Industrial Revolution cycle… the final nails... Read The Rest →

Brand resonance

Just to explain a bit more about this Resonance thing I keep banging on about… Resonance applies to physics and planets (orbital resonance) and music (acoustic resonance) and temperature (heat being caused by movement) and oceanography (tidal resonance) and brands and you and me and pretty much everything. In physics, the definition of resonance is the tendency of a system to oscillate at maximum amplitude at certain frequencies. Consider that in light of what marketing attempts to do in terms of emotional connections; moving and shaking us. A pleasant vibration... Read The Rest →

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