Kill false assumptions & evolve

Many of us are making decisions based on false assumptions every single day. In fact we’re underpinning our businesses, organisations, products and personal lives with false assumptions. We keep on doing things that have been proven wrong, that haven been proven not to work, despite mounting evidence that there‚Äôs a better way. Our false assumptions are memes, i.e. viral cultural ideas we pass from human to human, brain to brain (you can read a bit more about memes in my previous post on replicators here). Sometimes we keep spreading memes... Read The Rest →