Equilibrium and fractal business models

A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →