20 questions for agency biz dev

Client development is more important than ever in a business culture that has shifted markedly from hunting mode to farming mode (Seth Godin articulates this shift eloquently in his blog here). I was recently asked to write a biz dev article and thought I’d post up an extract – my list of 20 questions agencies should ask themselves, given that they’re five times more likely to grow existing business than win new (and it’s the only real chance of short term revenue). 1. Do you celebrate those who grow existing... Read The Rest →