Top 10 Social Business Questions in 2013

4) What roles & governance do we need to put in place?

It’s widely recognised these days that social isn’t just a marketing thing after all; but rather it impacts every business area, including internal comms, HR, R&D and particularly customer service. Debates about who ‘owns’ social are therefore less common now, as the reality is everybody owns it; and efforts can be led initially by anyone who stands up, grabs it and has the ability to galvanise cross-functional troops. A best practice approach to governance that’s catching on is establishing a Centre of Excellence (CoE) for social business that sits at... Read The Rest →