More media zombies on slippery slope

I just spotted this article from last year, in which Michael Grade, ITV’s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them ‘content parasites’. He said, “The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day I’ll start to be worried.” Duh! I’ll bet those cash wad buffers in his big shiny office don’t feel so protective now. Sound proof, maybe, but not protective. Forgetting the cumulative talent of the people of the world perhaps?... Read The Rest →

Google aiming for real relevance

Google has announced the launch of “Interest-based” advertising as a beta. Here’s what Google says about three important features of interest-based advertising: - Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more... Read The Rest →

Back to top