Kill false assumptions & evolve

Many of us are making decisions based on false assumptions every single day. In fact we’re underpinning our businesses, organisations, products and personal lives with false assumptions. We keep on doing things that have been proven wrong, that haven been proven not to work, despite mounting evidence that there’s a better way. Our false assumptions are memes, i.e. viral cultural ideas we pass from human to human, brain to brain (you can read a bit more about memes in my previous post on replicators here). Sometimes we keep spreading memes... Read The Rest →

Markets are conversations… so what? Part II

Following my last post a few folk asked me to expand on how to enable two-way comms. To cut a long story short, if you’re a big company with loads of people wanting to talk, the only way to get scale is to empower your staff to talk to customers. Companies who’ve been around for a long time often can’t see a way to make this happen – or it’s already happening in pockets under the radar and they don’t know how to control it. The important point to remember... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

Companies Vs. Tribes

Let’s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness… Some brief examples: Communications C: Spread from the top down T: Spread from anywhere to everywhere, via the centre Growth C: Recruit from the top, hiring below T: Recruit from anywhere, hiring everywhere Innovation C: Creation from the bottom, managed from the top T: Creation from everywhere, no management needed Bliss C: Everyone spends their time inside the company’s expensive box, developing ideas with others from the same company T: Everyone works from... Read The Rest →

The zombie media

Michael Rosenblum’s recent post on conventional media companies is worth blogging in full, so here it is: They are the walking dead. Conventional media companies, that is. They are already dead, they just don’t know it. “I’m still alive” they say. Tear off an arm… or fire 30% of your editorial staff… but they keep coming at you. “See. I’m still alive!” Rip off another arm…. “still alive”, despite the blood all over the floor. They are dead. Newspapers. TV networks. The undead. It’s just that no one has told... Read The Rest →

Get out of the way

A few words on the publishing industry, inspired Alan Rusbridger’s [Editor in Chief, Guardian Media] recent comment that “These are the last printing presses we’ll ever buy”; and by an email I just received which included the quote “I would never read a book if I could talk half an hour with the person who wrote it”. Decline factors… - Inefficient many‐to‐many supply chain = high levels of wastage - Risk adverse publishers hamper the emergence of new authors - Entry to distribution channels is a fundamental barrier to new publishers setting up - Market data isn’t successfully harnessed to allow better decision making on which titles to produce - Publishers place more emphasis on fulfilling orders than on understanding customer needs - ICT adoption is... Read The Rest →

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