10 things you can do to sell to Gen Y Millennials

Blatant selling as we know it is dead, i.e. Gen Y consumers are all about pull, not push, to the point that they feel a direct approach – such as a phone call or unsolicited email – is highly intrusive. It will be deleted or ignored; and worse – it’ll put them off future interactions. This leaves many organisations who’ve relied on direct sales and push marketing wondering how to reach what seems like an unreceptive, unreachable audience… but in reality there are more opportunities to reach them than ever... Read The Rest →