Social business? It’s just plain business

Buzz around ‘social business’ has gone crazy in recent months, but having spoken to brands about it for some time now, I’m convinced we’re confusing the hell out of them. We whack ‘social’ on terms to connote something cool, new and 21st century, but the reality is it’s just plain old business – i.e. finding ways to do things faster, better and cheaper. The significance of social media in the rush for ‘enterprise 2.0’ prowess is that it’s pushing – you could say forcing – brands to change. Firstly, social... Read The Rest →