Why you should ditch your ‘social business’ strategy

Have you been wading through treacle for months, trying to get people in your organisation to understand social business? Maybe you’ve been attempting to get board-level buy-in to your social business strategy, but failing to get traction? Perhaps you’ve tried to articulate what ‘social business’ really means – explaining this way, that way, in smoke signals, standing on your head… but still haven’t really managed to change anything or get off the starting blocks? If so, it might be time to consider dropping the term ‘social business’ altogether. Chances are,... Read The Rest →