Top 10 Social Business Questions in 2013

6) What are the best examples of social business in my industry?

This is a dangerous question. If you want a literal answer, just google it (like most things in life). Google ‘social business case studies pharmaceuticals’, or ‘social media case studies financial services’, or whatever – you’ll find plenty. More to the point, I’d recommend you deliberately avoid focusing on what competitors are doing. For one thing, organisations that seem to have a leadership position in social, because they’ve dabbled in various ways and appear in abundance when you google ‘case studies xxxx’, are often no further ahead than you. Talk... Read The Rest →