Big lumpy clumpy balls of crap

Leading on from the previous post about the coolness of chaos…   Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes… until it’s a big slow cumbersome piece of crap nobody can change or work with?   That’s pretty much industry as it stands – and other big systems for that matter (e.g. government, education). Since the industrial revolution, we’ve... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

Are you a Fraggle or a Doozer?

Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges. Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are the Fraggles’ favorite snack, and they love to eat the buildings that Doozers build. The Doozers don’t mind their buildings being eaten; if the Fraggles didn’t eat the constructions, the Doozers would run out of building space. Doozers and Fraggles... Read The Rest →

Equilibrium and fractal business models

A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →

Things don’t resonate coz they’re dense, innit.

According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause. These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one... Read The Rest →

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