Markets are conversations… so what?

Despite the old ‘markets are conversations’ mantra being so well used nowadays, many organisations (particularly big ones) are still struggling to get to grips with its true meaning and what they should actually do about it. The long and short of it is that at any given time there will be a bunch of customers out there who want to talk to you and about you. Sometimes they’ll want to complain that the product they bought was the wrong size, wrong colour, broke after a day’s use… sometimes they’ll want... Read The Rest →

Creative destruction

I’ve noticed that many of the business folk I meet fall broadly into two distinct categories: those who are trying to do something and those who are trying to be something. Truth be told, I don’t have much time for the latter. The former, on the other hand – those who are trying to do something – don’t need to try to be anything… they just are. And I love them. There’s something sparkly about people who are trying to do something – instigating change – like entrepreneurs who are... Read The Rest →

Social media circa 1900

This article by planning director Richard Madden from Kitcatt Nohr Alexander Shaw brings up an excellent example of social media in action, circa 1900 – that of the Michelin brothers Édouard and André and their quest to build their car and bicycle tyre brand… by recognising that people were more passionate about food than tyres (shock horror). As Richard says, ‘[The Michelin Guide] was genuinely useful, it invited participation, it was given away free at petrol stations, and readers were invited to provide corrections and suggestions. They were even encouraged... Read The Rest →

School of Communication Arts 2.0

Yesterday me and a bunch of other mentors went along to the IPA to eat breakfast and talk about SCA’s Wiki initiative. It’s the first time any industry has collaborated online in the creation of a curriculum. A bit more about SCA: - 50 students, 300 teacher/mentors - 15 scholarships places in 2010. 25 scholarship places a year by 2013 - Pathways to become a copywriter, art director or ‘Ideapreneur’ - Every year, 10 of our cohort will each win £10,000 start-up funding to launch a business whilst at the... Read The Rest →

Future of TV Advertising

Yesterday I spoke at Marketing Week’s TV Advertising conference in London. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike & Boots. You can take a look at my presentation but it’s loads of pictures without many words so dunno how much sense it’ll make: Kanbee Mw09 Final View more presentations from janekanbee. What struck me with a sledge hammer over the head, was the fact my presentation was deemed ‘brave’, ‘ruffling a few feathers’ etc. To be honest, I’d toned... Read The Rest →

Our biased brains

I had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone. On that note, it’s always useful to be reminded of how our heads really work; and how our biases affect belief formation and decision-making. Here are some examples: * Bandwagon effect — the tendency to do (or believe) things because many other people do (or believe) the same. Related to groupthink and herd behaviour. * Bias blind... Read The Rest →

Big lumpy clumpy balls of crap

Leading on from the previous post about the coolness of chaos…   Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes… until it’s a big slow cumbersome piece of crap nobody can change or work with?   That’s pretty much industry as it stands – and other big systems for that matter (e.g. government, education). Since the industrial revolution, we’ve... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

It’s happening (scrmblr style)…

Seth Godin’s recent post here hit the nail on the head. He says ‘TV advertisers are finally discovering that YouTube + viral imagination = free media… The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.’ Funny he should say that. It’s exactly what we Scrmblrs (‘scramblers’) are... Read The Rest →

Skipping the curve

Most people at some point question what they’re doing… where their life is going… whether they’ve achieved enough or made the correct choices. Whether they should be playing this game or jacking it all in for a beach shack. This post is for all you guys. I, for one, sometimes get sick of the sound of my own voice, repeating the stuff of ‘those who get it’ – as if it’s still brand new. As long as there are ‘those who don’t get it’, perhaps we still feel good about... Read The Rest →

Sympathetic resonance

Sympathetic resonance is a harmonic phenomenon wherein a formerly passive string or vibratory body responds to external vibrations to which it has a harmonic likeness. In other words, if you have two similar tuning forks, whack one and the other will sing, despite the fact they’re not touching. In communication terms, brands are attempting to create sympathetic resonance… emanating vibrations in the hope that they’ll affect people. In fact the frequency of the vibrations is so high, it threatens to shatter everything: trust, auditory range (we won’t listen / can’t... Read The Rest →

Things don’t resonate coz they’re dense, innit.

According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause. These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one... Read The Rest →

Google aiming for real relevance

Google has announced the launch of “Interest-based” advertising as a beta. Here’s what Google says about three important features of interest-based advertising: - Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more... Read The Rest →

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