Value-Destructive Legacy Systems

Unleashing Innovation & 21st Century Scale

Complexity & Humanity 2.0

The Future of TV Advertising

(Sept 09)

On 29th September 2009 I spoke at Marketing Week’s ‘Future of TV Advertising’ conference. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike & Boots. I was gobsmacked that no one was prepared to mention the broadcast model cliff-edge they’re perched upon; nor the power of networked communications that enable people to schedule their own experiences. I blogged about it here.

Here are the slides – mostly pictures, so if you want to see the full version with text you can download it here: Future of TV Advertising (full)

Surfing Waves of Change

Article on community, identity and the comms revolution (July 09)

In July 2009 Alan Moore asked me to write an article for his blog, exploring identity and community through my experience of growing up in Shetland. You can read the article on the SMLXL blog here, or view/download the PDF from Slideshare…