Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time.

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread.

Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations who couldn’t dream of affording video ads the opportunity to air Scrmbls (much better!). Cheaper, better, faster.

Scrmblr removes the unfair, prohibitive supply-chain mess that sits between talented people who make stuff and people who buy great stuff.

Fair trade.

The Scrmblr website has just been launched here. 20% of profits will be donated to microcredit projects, in a drive to do something good. The first scrmbl created was for UK charity ShelterBox, by Tel Aviv scrmblr Danny Aronson.

Scrmblr already has a presence in UK, ISA, Israel and Canada… and is on the lookout for more talent (filmmakers, producers, animators, designers, creatives etc).

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