Out of the Silent Planet
Here’s a pertinent passage from C.S. Lewi’s ‘Out of the Silent Planet’…
‘Ransom, as time wore on, became aware of another and more spiritual cause for his progressive lightening and exultation of heart. A nightmare, long engendered in the modern mind by the mythology that follows in the wake of science, was falling off him. He had read of ‘Space’: at the back of his thinking for years had lurked the dismal fancy of the black, cold vacuity, the utter deadness, which was supposed to separate the worlds. He had not known how much it affected him till now – now that the very name ‘Space’ seemed a blasphemous libel for this empyrean ocean of radiance in which they swam. He could not call it ‘dead’; he felt life pouring into him from it every moment. How indeed should it be otherwise, since out of this ocean the worlds and all their life had come? He had thought it barren; he saw now that it was the womb of worlds, whose blazing and innumerable offspring looked down nightly even upon the Earth with so many eyes – and here, with how many more! No: Space was the wrong name.’
So often what we see en masse / as mass (‘above the line’) is only 0.00000001% of what’s actually going on in reality. The long tail enables us to realise significant profits from selling small volumes of hard-to-find items to many customers, so it’s worth remembering all the resonance taking place in the ‘space’ between mass (marketing). The combined sales of less-popular products can now surpass the total sales of top-level, big hit products. The real opportunity for serious growth lies in the niches.
We thought the earth was flat. Then we thought the earth was at the centre of our solar system (with everything revolving around us… funny that!). We thought there was ‘nothing’ in space, when our limited senses didn’t allow us to see anything there. Then we noticed the effect, while we still couldn’t see the force causing the effect (e.g. gravity, spin, dark matter).
Let’s keep thinking (not necessarily just looking) beyond the obvious and tangible.