From machines to ecosystems

When we talk about thriving in the digital age, we tend to revert to discussing how to leverage social media, mobile and other cool channels. There’s nothing wrong with that (and I do it myself!), but it can be useful to consider the bigger picture now and then. The challenges we face in business are not related to technology, they’re related to human beings. The industrial revolution brought us machines; and with it linear, machine-age thinking, articulated in machine-age language that in turn makes us think more like machines. This... Read The Rest →

Good replicators get replicated

Over 3 billion years ago, a remarkable accident occurred… Molecules were created that could make copies of themselves. Not that surprisingly really – probability-wise – given the zillions and squillions of instances of stuff swooshing around and colliding. Essentially the earth’s first replicator was born. As Eric D. Beinhocker said in The Origin of Wealth, GOOD REPLICATORS GET REPLICATED. This is a thought worth pondering for a very long time. The implications are huge. This golden rule was basically the point of Richard Dawkins’ The Selfish Gene [1976], in which... Read The Rest →

Humanity 2.0 on slideshare homepage

Nice one slideshare! “Hey ResonanceBlog! Your presentation Complexity & Humanity 2.0 has been selected amongst the ‘Top Presentations of the Day’ on the SlideShare homepage. Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day! - The SlideShare team p.s. Why not blog/twitter this and let the world know about the masterpiece you have created?”

Our world might be a giant hologram

Craig Hogan, who has just been appointed director of Fermilab’s Center for Particle Astrophysics, reckons “If the GEO600 result is what I suspect it is, then we are all living in a giant cosmic hologram.” For the past seven years, a team in Germany has been searching for gravitational waves – ripples in space-time thrown off by super-dense astronomical objects such as neutron stars and black holes. GEO600 hasn’t detected any gravitational waves so far, but it might inadvertently have made the most important discovery in physics for half a... Read The Rest →

Investment in science

On Monday Obama delivered this speech, stating that “Science is more essential for our prosperity, our security, our health, our environment and our quality of life than it has ever been before.” He said his administration would double the budgets of key agencies, including the National Science Foundation and the National Institute of Standards and Technology; and pursue the goal of cutting carbon pollution by 80% by 2050. “Energy is our big project,” he said. “My recovery plan provides the incentives to double our nation’s capacity to generate renewable energy... Read The Rest →

Sympathetic resonance

Sympathetic resonance is a harmonic phenomenon wherein a formerly passive string or vibratory body responds to external vibrations to which it has a harmonic likeness. In other words, if you have two similar tuning forks, whack one and the other will sing, despite the fact they’re not touching. In communication terms, brands are attempting to create sympathetic resonance… emanating vibrations in the hope that they’ll affect people. In fact the frequency of the vibrations is so high, it threatens to shatter everything: trust, auditory range (we won’t listen / can’t... Read The Rest →

Equilibrium and fractal business models

A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →

Things don’t resonate coz they’re dense, innit.

According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause. These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one... Read The Rest →

Plonkerisation

“As for intelligent life I’m putting my money on the fact that in the whole universe, we are pretty much unique.” [Dr Michael Perryman, European Space Agency] Duuuuhhh! You’d think if we’d learned anything in the 470-ish years since the scientific revolution kicked in, it would be that we should hold our own knowledge in greatest suspicion. I’m sure those 16th century dudes would’ve put their money on the fact the Earth was at the centre of the solar system. A few words from Nassim Nicholas Taleb (The Black Swan)... Read The Rest →

Out of the Silent Planet

Here’s a pertinent passage from C.S. Lewi’s ‘Out of the Silent Planet’… ‘Ransom, as time wore on, became aware of another and more spiritual cause for his progressive lightening and exultation of heart. A nightmare, long engendered in the modern mind by the mythology that follows in the wake of science, was falling off him. He had read of ‘Space’: at the back of his thinking for years had lurked the dismal fancy of the black, cold vacuity, the utter deadness, which was supposed to separate the worlds. He had... Read The Rest →

The frequency of fear

In the early 80s, engineer Vic Tandy was working in a supposedly haunted lab when he broke into a cold sweat, hairs on the back of his neck standing on end. Out of the corner of his eye, he noticed an ominous grey shape drifting slowly into view. Terrified, he went straight home. Tandy discovered that source of his discomfort was a 19hz standing wave, caused by an extractor fan. 19hz is in the range known as infrasound, below the range of human hearing (20hz). Low frequencies in this region... Read The Rest →

Brand resonance

Just to explain a bit more about this Resonance thing I keep banging on about… Resonance applies to physics and planets (orbital resonance) and music (acoustic resonance) and temperature (heat being caused by movement) and oceanography (tidal resonance) and brands and you and me and pretty much everything. In physics, the definition of resonance is the tendency of a system to oscillate at maximum amplitude at certain frequencies. Consider that in light of what marketing attempts to do in terms of emotional connections; moving and shaking us. A pleasant vibration... Read The Rest →

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