10 things you can do to sell to Gen Y Millennials

Blatant selling as we know it is dead, i.e. Gen Y consumers are all about pull, not push, to the point that they feel a direct approach – such as a phone call or unsolicited email – is highly intrusive. It will be deleted or ignored; and worse – it’ll put them off future interactions. This leaves many organisations who’ve relied on direct sales and push marketing wondering how to reach what seems like an unreceptive, unreachable audience… but in reality there are more opportunities to reach them than ever... Read The Rest →

Still blogging…

For those of you who’ve been wondering where I’ve been… the answer is here! Writing a lot about engagement, the workplace of the future and other people-related stuff over at Best Companies ‘engagement lab’ blog at the mo’… Back soon!

A Message for the Lost Generation: Start Now

Communications technology – social, mobile, hardware, software – is changing so fast, that when I was 3 years old, there were about 1000 internet devices. Now, there are well over a billion. And I’m not that old. It isn’t just the tools that are changing so fast – the amount of information we’re generating has exploded. There’s more information generated in one year now than the previous five thousand years put together. In fact a week’s worth of The New York Times contains more information that someone living in the... Read The Rest →

Social business circa 1989

Back in 1989, GE’s CEO Jack Welch decided to embark on a journey of culture transformation he named Work-Out. Originally begun as an initiative to redesign processes and eliminate waste, the change effort soon focused on more fundamental issues: moving away from its long history of fine-tuned financial analysis, longwinded strategic deliberations, centralised controls, multi-level approvals and bureaucracy, to a culture characterised by ‘speed, simplicity and self-confidence’. Welsch described the Work-Out process as ‘a relentless, endless company wide search for a better way to do everything we do… Consider a... Read The Rest →

Simple systems thinking

I’ve noticed a recurring trait amongst successful people and organisations: the way they develop systems to guide their actions. The most innovative, thriving companies are those with clearly defined values that are adhered to religiously. They’re prepared to lose a client, staff member, or product, if they fail to make it past the value system. Day traders use systems, always looking for their ‘edge’, which is essentially the ability to develop a superior system. The system – a set of rules – guides how much you trade, when you trade... Read The Rest →

Slideshare comp: Complexity & Humanity 2.0

Thanks to everyone who shared, liked, commented on and favourited my slideshare presentation Complexity and Humanity 2.0; and for all the lovely messages. I’ve made a video out of the deck and I’m entering it into Slideshare’s video of the week contest. If you like it please vote for me by retweeting this link (or sharing it on facebook): http://slidesha.re/aiNZFk Thanks! Complexity & Humanity 2.0 View more videos from ResonanceBlog.

The fundamental role of Producer

Yesterday I was invited to speak about Scramblr at a workshop on innovation and cross-border collaboration. I listened to the group talk through reasons why loads of online efforts to work together fizzle out. You know the drill… that sinking ‘not another social network’ feeling… tumbleweed rolling through empty forums and neglected profiles. All the great intentions in the world don’t give you more hours in the day to check a dozen different sites. Nobody can be arsed to overcome a lost password, let alone contribute; and it isn’t there... Read The Rest →

The Story

On Friday I went along to Matt Locke’s event – The Story – at Conway Hall (thanks to Marc Lewis for the invite!). Various speakers were loosely briefed to talk about storytelling, or tell a story – but not talk theory. Some speakers – notably Stuart Nolan, Livity, Tim Wright and David Hepworth – certainly produced the ‘flow’ that was discussed at the event; captivating the audience so we were no longer conscious of time, nor our surroundings. It has been a while since I went to an event so... Read The Rest →

Creative destruction

I’ve noticed that many of the business folk I meet fall broadly into two distinct categories: those who are trying to do something and those who are trying to be something. Truth be told, I don’t have much time for the latter. The former, on the other hand – those who are trying to do something – don’t need to try to be anything… they just are. And I love them. There’s something sparkly about people who are trying to do something – instigating change – like entrepreneurs who are... Read The Rest →

‘Future of TV Advertising’ on slideshare

My presentation on The Future of TV Advertising is featured on the Slideshare home page. Thanks Slideshare! “Hey ResonanceBlog! Your presentation is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day! - the SlideShare team”

Go see Alan speak at MIT

Alan Moore is giving a talk on 17th November at this MIT event. Here is a brief synopsis: We are witnesses to a structural and transformational change in society, what many describe as the toxic tail end of our industrial, mass consumer, mass media era. The tragic legacy of the last 150 years is that humanity has been thin sliced and deconstructed almost to the point of destruction. Human beings have become little more than individual units of capitalism – pawns of economists and unfettered capitalism. But the fact is,... Read The Rest →

Surfing waves of change

The fantabulous Alan Moore asked me to write an article for his blog the other day… “As cumbersome institutions creak in the wake of recent economic and political shake-ups, we’re left with a choice: whether to deem the wave of change a lethal tsunami come to wipe us out, or surf it like the greatest wave of our lives. Disorientation is an unavoidable symptom of the status quo being disrupted; and disruption is both inevitable and necessary. In camp tsunami lie flailing agencies, publishers, record companies, governments, educational establishments and... Read The Rest →

The revolution will not be televised

You will not be able to stay home, brother. You will not be able to plug in, turn on and cop out. You will not be able to lose yourself on skag and skip, Skip out for beer during commercials, Because the revolution will not be televised. The revolution will not be televised. The revolution will not be brought to you by Xerox In 4 parts without commercial interruptions. The revolution will not show you pictures of Nixon blowing a bugle and leading a charge by John Mitchell, General Abrams... Read The Rest →

Landmark victory for Adbusters

Adbusters Media Foundation, the publisher of Adbusters magazine, has won an important appeal in its case against the CBC and Global Television Network. Adbusters initiated a landmark legal action against the media companies for refusing to sell airtime to Adbusters for its social marketing television campaigns. Read in full on the Adbusters site here. The vast majority of media companies decided not to report the victory. Hmmmm.

The Pirate Party

The Pirate Party, a party that supports free internet downloads and file-sharing, was on track to win a seat in the European Parliament, an exit poll said Sunday. The Pirate Party has a strong following among younger Swedish voters, scoring 7.4 per cent, public broadcaster SVT’s exit poll said, and were the strongest party in the 18-30 age group. Swedish voters elect 18 seats to the European Parliament. Check out their agenda and pass it on. The future isn’t what we predict, it’s what kids do. Resistance is futile! Talking... Read The Rest →

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