Chaos rocks

I feel pretty chuffed to be around in this whole chaos phase in the world. It’s the best time to be alive, given that (if you choose to open your eyes) you can peak over the event horizon and not only see change, but make it happen – the creation of the new and higher status quo.                         This is the Virginia Satir Change Model. There are four basic steps: 1. Status quo – from which point change is... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

Companies Vs. Tribes

Let’s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness… Some brief examples: Communications C: Spread from the top down T: Spread from anywhere to everywhere, via the centre Growth C: Recruit from the top, hiring below T: Recruit from anywhere, hiring everywhere Innovation C: Creation from the bottom, managed from the top T: Creation from everywhere, no management needed Bliss C: Everyone spends their time inside the company’s expensive box, developing ideas with others from the same company T: Everyone works from... Read The Rest →

Management is so last century

As David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of this assault on voice, the attempt to get us to shut up and listen to the narrowest range of ideas imaginable.’ Here here. It’s bizarre, when you think about it, that we seek health, prosperity and calm in a... Read The Rest →

It’s happening (scrmblr style)…

Seth Godin’s recent post here hit the nail on the head. He says ‘TV advertisers are finally discovering that YouTube + viral imagination = free media… The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.’ Funny he should say that. It’s exactly what we Scrmblrs (‘scramblers’) are... Read The Rest →

Are you a Fraggle or a Doozer?

Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges. Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are the Fraggles’ favorite snack, and they love to eat the buildings that Doozers build. The Doozers don’t mind their buildings being eaten; if the Fraggles didn’t eat the constructions, the Doozers would run out of building space. Doozers and Fraggles... Read The Rest →

More on Punk Capitalism

Someone asked me yesterday what exactly Punk Capitalism means… Punk was all about a DIY revolution, rejecting authority and hierarchy, working for yourself without taking cues from the mass market, setting up businesses that aren’t fussed about competing and place purpose over profit, advocating that we should produce as much as we consume. Nowadays we’re all working more independently and struggle with crappy managers / bosses, we want richer experiences and creativity is our most valuable currency. We’re coming to the end of the Industrial Revolution cycle… the final nails... Read The Rest →

Skipping the curve

Most people at some point question what they’re doing… where their life is going… whether they’ve achieved enough or made the correct choices. Whether they should be playing this game or jacking it all in for a beach shack. This post is for all you guys. I, for one, sometimes get sick of the sound of my own voice, repeating the stuff of ‘those who get it’ – as if it’s still brand new. As long as there are ‘those who don’t get it’, perhaps we still feel good about... Read The Rest →

Equilibrium and fractal business models

A fundamental law of physics (in one formulation) states that left to itself any closed system will always change towards a state of equilibrium from which no further change is possible. One example is swinging a pendulum… if you hold it up to one side it’ll be in a state of extreme disequilibrium, then as you let go and it swings back and forth, gradually losing energy, it’ll come to a standstill. Other examples include many media agencies and advertising agencies. You know why. Someone said to me today, ‘but... Read The Rest →

Google aiming for real relevance

Google has announced the launch of “Interest-based” advertising as a beta. Here’s what Google says about three important features of interest-based advertising: - Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more... Read The Rest →

The zombie media

Michael Rosenblum’s recent post on conventional media companies is worth blogging in full, so here it is: They are the walking dead. Conventional media companies, that is. They are already dead, they just don’t know it. “I’m still alive” they say. Tear off an arm… or fire 30% of your editorial staff… but they keep coming at you. “See. I’m still alive!” Rip off another arm…. “still alive”, despite the blood all over the floor. They are dead. Newspapers. TV networks. The undead. It’s just that no one has told... Read The Rest →

Out of the Silent Planet

Here’s a pertinent passage from C.S. Lewi’s ‘Out of the Silent Planet’… ‘Ransom, as time wore on, became aware of another and more spiritual cause for his progressive lightening and exultation of heart. A nightmare, long engendered in the modern mind by the mythology that follows in the wake of science, was falling off him. He had read of ‘Space’: at the back of his thinking for years had lurked the dismal fancy of the black, cold vacuity, the utter deadness, which was supposed to separate the worlds. He had... Read The Rest →

More on brand resonance

Everything has a natural frequency of vibration, i.e. its resonant frequency. For instance a glass smashes when a sound causes a vibration that matches its resonant frequency; or the millennium bridge sways like hell when the pedestrians wobble it at it’s resonance frequency. Brands are trying to find consumers’ resonant frequencies. So when a company gets it right, they really vibrate (?!) that individual and forge a powerful emotional connection (lovemark). BUT… we humans are surprising. We resonate at unexpected frequencies (for instance a middle aged business man might listen... Read The Rest →

Times they are a-changin

It doesn’t matter what industry you’re in… marketing, music, film, publishing, media… we’ve got to face up to the fact that open and transparent services are the future. So hand over control to the people, earn trust, have conversations as opposed to indulging in monologues / broadcasting / messaging and promote enablement, not prevention / hindrance. Thumbs up: Gerd Leonard: http://www.mediafuturist.com/ Radiohead: http://www.radiohead.com Thumbs down: Hakan Roswall, IFPI: http://torrentfreak.com/the-pirate-bay-trial-day-10-calls-for-jail-time-090302/ Feargal Sharkey, UK Music: http://news.bbc.co.uk/1/hi/technology/7722340.stm Duh! As Bob Dylan said: Come gather ’round people Wherever you roam And admit that the waters Around... Read The Rest →

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