Why social media strategy doesn’t exist

As someone who has written countless social media strategies, social business strategies and content strategies, I have to confess I’ve come to the conclusion they don’t really exist. I also take my fair share of responsibility for propagating the myth – a distinct case of the Emperor’s New Clothes – by purporting they do. I didn’t set out to capitalise on the insecurities of those dreadful, shamefaced folk who supposedly ‘don’t get it’, but the fact I’ve used these terms for so long means I’m not completely innocent. In my... Read The Rest →

Social Business & HR

Social business is about taking a step back from what’s essentially a worm’s eye view of social media; and looking at the bigger picture of how we can prepare to cope with the always-on, real-time demands of today’s social customer and today’s social employee; and internally, how we can become more flexible and resilient in an increasingly unpredictable world. It’s not a technology challenge that business is facing today, but a human, psychology challenge, so it stands to reason that HR plays a critical role in social business transformation; and... Read The Rest →

Struggling with social? Stop sweating the tech

So many execs I meet are bewildered by digital, social, all things funky new tech and 21st century. More specifically, they’re bewildered by their lack of understanding of ‘this new world’. The dark art. The thing is, we’re missing the point. There is no need for everybody to embrace all cool new tools. In fact, trying to do so would tie many up in knots and totally waste their time. CEOs should not fret about Facebook likes. The explosive boom in available tools has only just begun. There’s exponential growth... Read The Rest →

Social Business & the People Problem

Social business is often described as a journey of technology, process and culture change. Many organisations have focused first on technology – often in a knee-jerk response to social media proliferation. In a bid to ‘do social’, often ‘because everyone else is’, internal social networking platforms, branded Facebook pages and customer communities have been launched without always seeing a great return. Tumbleweed, low engagement or a barrage of negativity can lead to them shutting down entirely, or dying a slow death. The result is burnt fingers and social skepticism. The... Read The Rest →

Social business? It’s just plain business

Buzz around ‘social business’ has gone crazy in recent months, but having spoken to brands about it for some time now, I’m convinced we’re confusing the hell out of them. We whack ‘social’ on terms to connote something cool, new and 21st century, but the reality is it’s just plain old business – i.e. finding ways to do things faster, better and cheaper. The significance of social media in the rush for ‘enterprise 2.0’ prowess is that it’s pushing – you could say forcing – brands to change. Firstly, social... Read The Rest →

Gutless Wonders and the Control Illusion

Ian Davis, previously worldwide MD of McKinsey, once said, “Long-gone is the day of the gut-instinct management style. Today’s business leaders are adopting algorithmic decision-making techniques and using highly sophisticated software to run their organisations.” An astounding example of the control illusion. Nothing sits better in a crisis than intense rationality. Trouble is, we’re deluding ourselves. For one thing – as neuroscientist Antonion Damasio proved by studying people with damage to the part of the brain where emotions are generated – decisions are driven by emotions. With our rational brain... Read The Rest →

Good replicators get replicated

Over 3 billion years ago, a remarkable accident occurred… Molecules were created that could make copies of themselves. Not that surprisingly really – probability-wise – given the zillions and squillions of instances of stuff swooshing around and colliding. Essentially the earth’s first replicator was born. As Eric D. Beinhocker said in The Origin of Wealth, GOOD REPLICATORS GET REPLICATED. This is a thought worth pondering for a very long time. The implications are huge. This golden rule was basically the point of Richard Dawkins’ The Selfish Gene [1976], in which... Read The Rest →

Management is so last century

As David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of this assault on voice, the attempt to get us to shut up and listen to the narrowest range of ideas imaginable.’ Here here. It’s bizarre, when you think about it, that we seek health, prosperity and calm in a... Read The Rest →

More on Punk Capitalism

Someone asked me yesterday what exactly Punk Capitalism means… Punk was all about a DIY revolution, rejecting authority and hierarchy, working for yourself without taking cues from the mass market, setting up businesses that aren’t fussed about competing and place purpose over profit, advocating that we should produce as much as we consume. Nowadays we’re all working more independently and struggle with crappy managers / bosses, we want richer experiences and creativity is our most valuable currency. We’re coming to the end of the Industrial Revolution cycle… the final nails... Read The Rest →

Where’s my replicator?

On the subject of TECHNOLOGY NOT BEING THE POINT… I am, smugly, young enough not to be excited by new technology (!) In fact, where is my goddam replicator??? Where’s my reasonably priced holiday in space?? Not only that, but why can’t I even browse the internet on my freakin’ iphone at a decent speed? We marketing / mobile / futurist / geek types get very excited about new cool technology… we dish out awards to agencies for creating fancy stuff that uses the latest breakthrough thing… when really we’d... Read The Rest →

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