Social media circa 1900

This article by planning director Richard Madden from Kitcatt Nohr Alexander Shaw brings up an excellent example of social media in action, circa 1900 – that of the Michelin brothers Édouard and André and their quest to build their car and bicycle tyre brand… by recognising that people were more passionate about food than tyres (shock horror). As Richard says, ‘[The Michelin Guide] was genuinely useful, it invited participation, it was given away free at petrol stations, and readers were invited to provide corrections and suggestions. They were even encouraged... Read The Rest →

Things don’t resonate coz they’re dense, innit.

According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause. These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one... Read The Rest →

Times they are a-changin

It doesn’t matter what industry you’re in… marketing, music, film, publishing, media… we’ve got to face up to the fact that open and transparent services are the future. So hand over control to the people, earn trust, have conversations as opposed to indulging in monologues / broadcasting / messaging and promote enablement, not prevention / hindrance. Thumbs up: Gerd Leonard: http://www.mediafuturist.com/ Radiohead: http://www.radiohead.com Thumbs down: Hakan Roswall, IFPI: http://torrentfreak.com/the-pirate-bay-trial-day-10-calls-for-jail-time-090302/ Feargal Sharkey, UK Music: http://news.bbc.co.uk/1/hi/technology/7722340.stm Duh! As Bob Dylan said: Come gather ’round people Wherever you roam And admit that the waters Around... Read The Rest →

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