Culture of participation

The ironic thing about the culture of participation brought about by our newly networked society and universal(ish) toolset, is the fact it could edge many of us into a life of non-participation – i.e. non-participation in traditional systems. Whether we like it or not, there are certain traditional systems ‘successful’ people are somewhat forced to tolerate, in order to be ‘successful’. How many rich people do you know who truly don’t care about the small things that frame the world of business, entrepreneurship, social media etc? As Marc Lewis once... Read The Rest →

Future of TV Advertising

Yesterday I spoke at Marketing Week’s TV Advertising conference in London. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike & Boots. You can take a look at my presentation but it’s loads of pictures without many words so dunno how much sense it’ll make: Kanbee Mw09 Final View more presentations from janekanbee. What struck me with a sledge hammer over the head, was the fact my presentation was deemed ‘brave’, ‘ruffling a few feathers’ etc. To be honest, I’d toned... Read The Rest →

Scrmblr

I haven’t blogged in any great depth about Scrmblr (‘scrambler’), so thought it was about time. Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls). Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we trade – stories that sell and stories that spread. Scrmblr gives power to the people – the talented people of the world, enabling creators of great content to reap fair rewards, while enabling organisations... Read The Rest →

Companies Vs. Tribes

Let’s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness… Some brief examples: Communications C: Spread from the top down T: Spread from anywhere to everywhere, via the centre Growth C: Recruit from the top, hiring below T: Recruit from anywhere, hiring everywhere Innovation C: Creation from the bottom, managed from the top T: Creation from everywhere, no management needed Bliss C: Everyone spends their time inside the company’s expensive box, developing ideas with others from the same company T: Everyone works from... Read The Rest →

Management is so last century

As David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of this assault on voice, the attempt to get us to shut up and listen to the narrowest range of ideas imaginable.’ Here here. It’s bizarre, when you think about it, that we seek health, prosperity and calm in a... Read The Rest →

It’s happening (scrmblr style)…

Seth Godin’s recent post here hit the nail on the head. He says ‘TV advertisers are finally discovering that YouTube + viral imagination = free media… The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.’ Funny he should say that. It’s exactly what we Scrmblrs (‘scramblers’) are... Read The Rest →

Are you a Fraggle or a Doozer?

Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges. Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are the Fraggles’ favorite snack, and they love to eat the buildings that Doozers build. The Doozers don’t mind their buildings being eaten; if the Fraggles didn’t eat the constructions, the Doozers would run out of building space. Doozers and Fraggles... Read The Rest →

More media zombies on slippery slope

I just spotted this article from last year, in which Michael Grade, ITV’s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them ‘content parasites’. He said, “The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day I’ll start to be worried.” Duh! I’ll bet those cash wad buffers in his big shiny office don’t feel so protective now. Sound proof, maybe, but not protective. Forgetting the cumulative talent of the people of the world perhaps?... Read The Rest →

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