I help a range of clients, from big brands to startups, embrace 21st century communications tools as an engine for growth.

If you suspect you could be extending your reach and influence at a lower cost, you’re probably right.

Social media strategy often doesn’t require new goals. It simply helps you achieve your existing goals more quickly and cheaply, with positive side-effects (like happier staff).

Instead of just bolting social media onto your marketing plan, do you need to reassess how you do business to fit the new way?

What are your goals? What problem are you solving? Who are your customers? What do they care about? What value are you offering? Is it worth talking about? How can you be more open? Can you enable more conversations?

It’s easy to be presumptuous about customers’ desires and behaviours, so we set up simple actionable metrics, easy ways to listen and an agility plan so you can respond to real world feedback, kill what doesn’t work and focus on what does.

We draw up a social media masterplan focusing on acquisition (people come to talk, from various channels), activation (participants have a happy first experience), retention (they choose to talk at your place again and again), referral (they love it enough to tell others) and revenue (convert to $ = GROWTH)

If you need help understanding how to implement a strategy that’s led by measurable business goals, not cool new tools (tools are the easy bit), please get in touch.