Posts Tagged ‘Space’
Humanity 2.0 on slideshare homepage
Nice one slideshare!
“Hey ResonanceBlog!
Your presentation Complexity & Humanity 2.0 has been selected amongst the ‘Top Presentations of the Day’ on the SlideShare homepage.
Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.
Congratulations! Have a Great Day!
- The SlideShare team
p.s. Why not blog/twitter this and let the world know about the masterpiece you have created?”
Our world might be a giant hologram
Craig Hogan, who has just been appointed director of Fermilab’s Center for Particle Astrophysics, reckons “If the GEO600 result is what I suspect it is, then we are all living in a giant cosmic hologram.”
For the past seven years, a team in Germany has been searching for gravitational waves – ripples in space-time thrown off by super-dense astronomical objects such as neutron stars and black holes. GEO600 hasn’t detected any gravitational waves so far, but it might inadvertently have made the most important discovery in physics for half a century.
Check this out.
Things don’t resonate coz they’re dense, innit.
According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause.
These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one of us call the zero-volume, near-zero-relevance, infinitely dense region at the centre of the broadcast industry black hole a singularity.
A gravitational media agency singularity is a location where the quantities which are used to measure effectiveness (eyeballs, click-throughs etc) and the gravitational field become infinite in a way that does not depend on real life or the co-ordinate system. These quantities (with lots of zeros on the end which must mean brands should pay us loads for stacking them up) are the scalar invariant curvatures of agency metrics and ad-space-time, some of which are a measure of (the) density (of matter).
Plonkerisation
“As for intelligent life I’m putting my money on the fact that in the whole universe, we are pretty much unique.” [Dr Michael Perryman, European Space Agency]
Duuuuhhh! You’d think if we’d learned anything in the 470-ish years since the scientific revolution kicked in, it would be that we should hold our own knowledge in greatest suspicion.
I’m sure those 16th century dudes would’ve put their money on the fact the Earth was at the centre of the solar system.
A few words from Nassim Nicholas Taleb (The Black Swan) are in order:
“The human mind suffers from three ailments as it comes into contact with history, what I call the triplet of opacity. They are:
a. the illusion of understanding, or how everyone thinks he knows what is going on in a world that is more complicated (or random) than they realise;
b. the retrospective distortion, or how we can assess matters only after the fact, as if they were in a rearview mirror (history seems clearer and more organised in history books than in empirical reality); and
c. the overvaluation of factual information and the handicap of authoritative and learned people, particularly when they create categories”
Where’s my replicator?
On the subject of TECHNOLOGY NOT BEING THE POINT… I am, smugly, young enough not to be excited by new technology (!)
In fact, where is my goddam replicator??? Where’s my reasonably priced holiday in space?? Not only that, but why can’t I even browse the internet on my freakin’ iphone at a decent speed?
We marketing / mobile / futurist / geek types get very excited about new cool technology… we dish out awards to agencies for creating fancy stuff that uses the latest breakthrough thing… when really we’d be better off concentrating on the people of the world, first and foremost. The technology is (well, it should be) a given. Marketing isn’t rocket science. It isn’t quantum physics. We’re not limited by our inability to build machines that bend space time, or by particle accelerator breakdowns. Let’s get real… we’re only really limited by our imaginations; and by our understand of what the hell human beings will actually benefit from.
Out of the Silent Planet
Here’s a pertinent passage from C.S. Lewi’s ‘Out of the Silent Planet’…
‘Ransom, as time wore on, became aware of another and more spiritual cause for his progressive lightening and exultation of heart. A nightmare, long engendered in the modern mind by the mythology that follows in the wake of science, was falling off him. He had read of ‘Space’: at the back of his thinking for years had lurked the dismal fancy of the black, cold vacuity, the utter deadness, which was supposed to separate the worlds. He had not known how much it affected him till now – now that the very name ‘Space’ seemed a blasphemous libel for this empyrean ocean of radiance in which they swam. He could not call it ‘dead’; he felt life pouring into him from it every moment. How indeed should it be otherwise, since out of this ocean the worlds and all their life had come? He had thought it barren; he saw now that it was the womb of worlds, whose blazing and innumerable offspring looked down nightly even upon the Earth with so many eyes – and here, with how many more! No: Space was the wrong name.’
So often what we see en masse / as mass (’above the line’) is only 0.00000001% of what’s actually going on in reality. The long tail enables us to realise significant profits from selling small volumes of hard-to-find items to many customers, so it’s worth remembering all the resonance taking place in the ’space’ between mass (marketing). The combined sales of less-popular products can now surpass the total sales of top-level, big hit products. The real opportunity for serious growth lies in the niches.
We thought the earth was flat. Then we thought the earth was at the centre of our solar system (with everything revolving around us… funny that!). We thought there was ‘nothing’ in space, when our limited senses didn’t allow us to see anything there. Then we noticed the effect, while we still couldn’t see the force causing the effect (e.g. gravity, spin, dark matter).
Let’s keep thinking (not necessarily just looking) beyond the obvious and tangible.
Supermassive black hole jets
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