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	<title>ResonanceBlog.com &#187; scrmblr</title>
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		<title>Big lumpy clumpy balls of crap</title>
		<link>http://resonanceblog.com/archives/253</link>
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		<pubDate>Wed, 20 May 2009 21:56:52 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
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		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[punk capitalism]]></category>

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		<description><![CDATA[Big lumpy clumpy balls of crapLeading on from the previous post about the coolness of chaos&#8230;
 
Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes&#8230; until [...]]]></description>
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		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
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		<title>It&#8217;s happening (scrmblr style)&#8230;</title>
		<link>http://resonanceblog.com/archives/197</link>
		<comments>http://resonanceblog.com/archives/197#comments</comments>
		<pubDate>Tue, 28 Apr 2009 22:06:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scrmblr]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=197</guid>
		<description><![CDATA[It&#8217;s happening (scrmblr style)&#8230;Seth Godin&#8217;s recent post here hit the nail on the head. He says &#8216;TV advertisers are finally discovering that YouTube + viral imagination = free media&#8230; The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there&#8217;s [...]]]></description>
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