Posts Tagged ‘media’
Humanity 2.0 on slideshare homepage
Nice one slideshare!
“Hey ResonanceBlog!
Your presentation Complexity & Humanity 2.0 has been selected amongst the ‘Top Presentations of the Day’ on the SlideShare homepage.
Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.
Congratulations! Have a Great Day!
- The SlideShare team
p.s. Why not blog/twitter this and let the world know about the masterpiece you have created?”
Are you a Fraggle or a Doozer?
Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges.
Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are the Fraggles’ favorite snack, and they love to eat the buildings that Doozers build. The Doozers don’t mind their buildings being eaten; if the Fraggles didn’t eat the constructions, the Doozers would run out of building space.
Doozers and Fraggles usually show very little respect towards each other. It’s very rare for Fraggles and Doozers to make friends.
The Doozers all work together in a society that values cooperation in order to further the common good (which is very much contrary to the Fraggles, who place a high value on individualism and independence).
The Doozers pride themselves on the good work that they do, but no Doozer is allowed to take personal credit for their work – that would mean that they thought their work was better than everyone else’s, and would be destructive to the communal spirit. Competition is seen as a vice that occasionally afflicts Doozers. Again, this is very unlike the Fraggles, who love to have races and competitions, and who take pride in their individual jobs and passions.
Are you a Fraggle or a Doozer?
Do you keep creating stuff that gets eaten by those big Fraggles?
Should you stop building stuff out of Radish Sticks, so it doesn’t get eaten? How will you avoid running out of space?
Do you keep eating stuff those little Doozers build?
Do you think of yourself as a cool media Fraggle… but keep having to take a deep breath and quash fleeting realisations that you’re actually a Doozer and what you do is fundamentally pointless unless you change something???
More media zombies on slippery slope
I just spotted this article from last year, in which Michael Grade, ITV’s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them ‘content parasites’.
He said, “The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day I’ll start to be worried.”
Duh! I’ll bet those cash wad buffers in his big shiny office don’t feel so protective now. Sound proof, maybe, but not protective. Forgetting the cumulative talent of the people of the world perhaps? Err… completely forgetting the whole essence of scalability and the power to organise without organisations and their £1bn budgets??? (I hear Yahoo’s Chief Exec made a similar daft remark at a conference the other day – they’re all screwed).
Meanwhile, more recently, ITV reported a loss of £2.7 bn for 2008 and subsequent staff cull. And what do you know, Google’s revenues exceeded those of ITV.
Things don’t resonate coz they’re dense, innit.
According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time that they cause.
These infinite values cause most physical equations – common sense, general relativity and good manners (i.e. not interrupting), to stop working at the centre of a broadcast industry black hole. So physicists, Resonance Jedis and every single one of us call the zero-volume, near-zero-relevance, infinitely dense region at the centre of the broadcast industry black hole a singularity.
A gravitational media agency singularity is a location where the quantities which are used to measure effectiveness (eyeballs, click-throughs etc) and the gravitational field become infinite in a way that does not depend on real life or the co-ordinate system. These quantities (with lots of zeros on the end which must mean brands should pay us loads for stacking them up) are the scalar invariant curvatures of agency metrics and ad-space-time, some of which are a measure of (the) density (of matter).
The zombie media
Michael Rosenblum’s recent post on conventional media companies is worth blogging in full, so here it is:
They are the walking dead.
Conventional media companies, that is.
They are already dead, they just don’t know it.
“I’m still alive” they say.
Tear off an arm… or fire 30% of your editorial staff… but they keep coming at you.
“See. I’m still alive!”
Rip off another arm….
“still alive”, despite the blood all over the floor.
They are dead.
Newspapers. TV networks.
The undead.
It’s just that no one has told them yet.
They are on life support. They keep cutting their journalism staffs, keep reducing the content in the peculiar hope that this, somehow, will keep them alive just one more day. Or they take to ‘aggregating’ – eating the brains of others.
It doesn’t mean that journalism is dead. Far from it. But the conventional instutions clearly are.
And it doesn’t mean that there isn’t an appetite for quality reporting and information. That’s stil there too. What no longer works is their architecture, their overhead, their fixed costs. They have a lot of stuff that is killing them that they don’t need, like buildings, or a lot of management, or TV news crews. So what do you do?
You have to shoot them in the head.
It’s the only thing that works.
You have to free the journalists to do what they do and to connect directly with their audiences, and you have to spend the income that you do get on the content, not the building or the bloated management or the totally unnecessary technical staff.
—
Hell yeah. Get out of the way! Enable journalists to connect directly with audiences, authors to connect directly with readers, musicians to connect directly with fans… same, same, same.
Copyright ResonanceBlog 2009
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