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	<title>ResonanceBlog.com &#187; get out the way</title>
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	<link>http://resonanceblog.com</link>
	<description>New marketing, democracy, interconnectedness</description>
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		<title>Kill false assumptions &amp; evolve</title>
		<link>http://resonanceblog.com/archives/575</link>
		<comments>http://resonanceblog.com/archives/575#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:25:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[memes]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=575</guid>
		<description><![CDATA[Kill false assumptions &#038; evolveMany of us are making decisions based on false assumptions every single day. In fact we&#8217;re underpinning our businesses, organisations, products and personal lives with false assumptions. We keep on doing things that have been proven wrong, that haven been proven not to work, despite mounting evidence that there’s a better [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Markets are conversations&#8230; so what? Part II</title>
		<link>http://resonanceblog.com/archives/559</link>
		<comments>http://resonanceblog.com/archives/559#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:54:00 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=559</guid>
		<description><![CDATA[Markets are conversations&#8230; so what? Part IIFollowing my last post a few folk asked me to expand on how to enable two-way comms.
To cut a long story short, if you’re a big company with loads of people wanting to talk, the only way to get scale is to empower your staff to talk to customers. [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Companies Vs. Tribes</title>
		<link>http://resonanceblog.com/archives/213</link>
		<comments>http://resonanceblog.com/archives/213#comments</comments>
		<pubDate>Sat, 02 May 2009 14:24:27 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=213</guid>
		<description><![CDATA[Companies Vs. Tribes

Let&#8217;s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness&#8230; 

Some brief examples:

Communications

C: Spread from the top down
T: Spread from anywhere to everywhere, via the centre

Growth


C: Recruit from the top, hiring below
T: Recruit from anywhere, hiring everywhere

Innovation

C: Creation from the bottom, managed from the top
T: Creation [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The zombie media</title>
		<link>http://resonanceblog.com/archives/72</link>
		<comments>http://resonanceblog.com/archives/72#comments</comments>
		<pubDate>Wed, 11 Mar 2009 22:33:20 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[michael rosenblum]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=72</guid>
		<description><![CDATA[The zombie mediaMichael Rosenblum&#8217;s recent post on conventional media companies is worth blogging in full, so here it is:



They are the walking dead.
Conventional media companies, that is.
They are already dead, they just don’t know it.
“I’m still alive” they say.
Tear off an arm… or fire 30% of your editorial staff… but they keep coming at you.
“See. [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/72/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Get out of the way</title>
		<link>http://resonanceblog.com/archives/53</link>
		<comments>http://resonanceblog.com/archives/53#comments</comments>
		<pubDate>Tue, 10 Mar 2009 22:24:04 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=53</guid>
		<description><![CDATA[Get out of the wayA few words on the publishing industry, inspired Alan Rusbridger&#8217;s [Editor in Chief, Guardian Media] recent comment that &#8220;These are the last printing presses we&#8217;ll ever buy&#8221;; and by an email I just received which included the quote &#8220;I would never read a book if I could talk half an hour [...]]]></description>
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		<slash:comments>0</slash:comments>
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