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	<title>ResonanceBlog.com &#187; behaviour</title>
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	<description>New marketing, democracy, interconnectedness</description>
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		<title>Our biased brains</title>
		<link>http://resonanceblog.com/archives/316</link>
		<comments>http://resonanceblog.com/archives/316#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:58:42 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
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		<description><![CDATA[Our biased brainsI had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone.


On that note, it&#8217;s always useful to be reminded of how our heads really work; and how our biases affect belief [...]]]></description>
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