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	<title>ResonanceBlog.com &#187; advertising</title>
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	<link>http://resonanceblog.com</link>
	<description>New marketing, democracy, interconnectedness</description>
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		<title>Markets are conversations&#8230; so what?</title>
		<link>http://resonanceblog.com/archives/555</link>
		<comments>http://resonanceblog.com/archives/555#comments</comments>
		<pubDate>Sun, 04 Jul 2010 09:54:24 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[All media is social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=555</guid>
		<description><![CDATA[Markets are conversations&#8230; so what?Despite the old ‘markets are conversations’ mantra being so well used nowadays, many organisations (particularly big ones) are still struggling to get to grips with its true meaning and what they should actually do about it.
The long and short of it is that at any given time there will be a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Rory Sutherland on&#8230; Advertising &amp; Human Behaviour</title>
		<link>http://resonanceblog.com/archives/531</link>
		<comments>http://resonanceblog.com/archives/531#comments</comments>
		<pubDate>Fri, 09 Apr 2010 08:39:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=531</guid>
		<description><![CDATA[Rory Sutherland on&#8230; Advertising &#038; Human BehaviourHere&#8217;s the second in the series. Rory Sutherland talking about advertising and human behaviour. Rory covers some of the points I was getting at in this presentation on Complexity &#038; Humanity 2.0.

Rory Sutherland on&#8230; Advertising &#038; Human Behaviour from Jane Young on Vimeo.
Share this on del.icio.usDigg this!Stumble upon something [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/531/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creative destruction</title>
		<link>http://resonanceblog.com/archives/480</link>
		<comments>http://resonanceblog.com/archives/480#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:41:57 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=480</guid>
		<description><![CDATA[Creative destructionI’ve noticed that many of the business folk I meet fall broadly into two distinct categories: those who are trying to do something and those who are trying to be something. Truth be told, I don’t have much time for the latter. The former, on the other hand &#8211; those who are trying to [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/480/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media circa 1900</title>
		<link>http://resonanceblog.com/archives/477</link>
		<comments>http://resonanceblog.com/archives/477#comments</comments>
		<pubDate>Thu, 11 Feb 2010 23:48:01 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[More conversation less broadcasting]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=477</guid>
		<description><![CDATA[Social media circa 1900This article by planning director Richard Madden from Kitcatt Nohr Alexander Shaw brings up an excellent example of social media in action, circa 1900 &#8211; that of the Michelin brothers Édouard and André and their quest to build their car and bicycle tyre brand&#8230; by recognising that people were more passionate about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>School of Communication Arts 2.0</title>
		<link>http://resonanceblog.com/archives/472</link>
		<comments>http://resonanceblog.com/archives/472#comments</comments>
		<pubDate>Wed, 20 Jan 2010 22:08:54 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marc lewis]]></category>
		<category><![CDATA[sca]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=472</guid>
		<description><![CDATA[School of Communication Arts 2.0Yesterday me and a bunch of other mentors went along to the IPA to eat breakfast and talk about SCA&#8217;s Wiki initiative. It&#8217;s the first time any industry has collaborated online in the creation of a curriculum.

A bit more about SCA:

- 50 students, 300 teacher/mentors
- 15 scholarships places in 2010. 25 [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/472/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Future of TV Advertising</title>
		<link>http://resonanceblog.com/archives/322</link>
		<comments>http://resonanceblog.com/archives/322#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:18:44 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[michael rosenblum]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=322</guid>
		<description><![CDATA[Future of TV AdvertisingYesterday I spoke at Marketing Week&#8217;s TV Advertising conference in London. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike &#038; Boots.
You can take a look at my presentation but it&#8217;s loads of pictures without many words so dunno how much sense it&#8217;ll [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/322/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Our biased brains</title>
		<link>http://resonanceblog.com/archives/316</link>
		<comments>http://resonanceblog.com/archives/316#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:58:42 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=316</guid>
		<description><![CDATA[Our biased brainsI had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone.


On that note, it&#8217;s always useful to be reminded of how our heads really work; and how our biases affect belief [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/316/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big lumpy clumpy balls of crap</title>
		<link>http://resonanceblog.com/archives/253</link>
		<comments>http://resonanceblog.com/archives/253#comments</comments>
		<pubDate>Wed, 20 May 2009 21:56:52 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[punk capitalism]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=253</guid>
		<description><![CDATA[Big lumpy clumpy balls of crapLeading on from the previous post about the coolness of chaos&#8230;
 
Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes&#8230; until [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/253/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/237/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s happening (scrmblr style)&#8230;</title>
		<link>http://resonanceblog.com/archives/197</link>
		<comments>http://resonanceblog.com/archives/197#comments</comments>
		<pubDate>Tue, 28 Apr 2009 22:06:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scrmblr]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=197</guid>
		<description><![CDATA[It&#8217;s happening (scrmblr style)&#8230;Seth Godin&#8217;s recent post here hit the nail on the head. He says &#8216;TV advertisers are finally discovering that YouTube + viral imagination = free media&#8230; The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there&#8217;s [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/197/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Skipping the curve</title>
		<link>http://resonanceblog.com/archives/153</link>
		<comments>http://resonanceblog.com/archives/153#comments</comments>
		<pubDate>Fri, 10 Apr 2009 19:02:11 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[nassim nicholas taleb]]></category>
		<category><![CDATA[preference]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=153</guid>
		<description><![CDATA[Skipping the curveMost people at some point question what they’re doing&#8230; where their life is going&#8230; whether they’ve achieved enough or made the correct choices. Whether they should be playing this game or jacking it all in for a beach shack. This post is for all you guys.  


I, for one, sometimes get sick [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/153/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sympathetic resonance</title>
		<link>http://resonanceblog.com/archives/138</link>
		<comments>http://resonanceblog.com/archives/138#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:34:41 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[sympathetic resonance]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=138</guid>
		<description><![CDATA[Sympathetic resonanceSympathetic resonance is a harmonic phenomenon wherein a formerly passive string or vibratory body responds to external vibrations to which it has a harmonic likeness. In other words, if you have two similar tuning forks, whack one and the other will sing, despite the fact they’re not touching. 

In communication terms, brands are attempting [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/138/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Things don&#8217;t resonate coz they&#8217;re dense, innit.</title>
		<link>http://resonanceblog.com/archives/105</link>
		<comments>http://resonanceblog.com/archives/105#comments</comments>
		<pubDate>Mon, 16 Mar 2009 22:51:14 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[More conversation less broadcasting]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[black holes]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[Space]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=105</guid>
		<description><![CDATA[Things don&#8217;t resonate coz they&#8217;re dense, innit.According to general advertising industry relativity, black hole budgets are entirely compressed into a region with zero meaningful volume and near-zero relevance, which means their density and gravitational pull towards the 30 second TV ad and print campaign are infinite; and so is the curvature of space-time and agency-time [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/105/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google aiming for real relevance</title>
		<link>http://resonanceblog.com/archives/98</link>
		<comments>http://resonanceblog.com/archives/98#comments</comments>
		<pubDate>Sun, 15 Mar 2009 16:37:01 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[permission]]></category>
		<category><![CDATA[preference]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=98</guid>
		<description><![CDATA[Google aiming for real relevanceGoogle has announced the launch of &#8220;Interest-based&#8221; advertising as a beta. Here&#8217;s what Google says about three important features of interest-based advertising:

- Transparency &#8211; We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get [...]]]></description>
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		<slash:comments>0</slash:comments>
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