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	<title>ResonanceBlog.com &#187; The new way</title>
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	<link>http://resonanceblog.com</link>
	<description>New marketing, democracy, interconnectedness</description>
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		<title>Markets are conversations&#8230; so what? Part II</title>
		<link>http://resonanceblog.com/archives/559</link>
		<comments>http://resonanceblog.com/archives/559#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:54:00 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=559</guid>
		<description><![CDATA[Markets are conversations&#8230; so what? Part IIFollowing my last post a few folk asked me to expand on how to enable two-way comms.
To cut a long story short, if you’re a big company with loads of people wanting to talk, the only way to get scale is to empower your staff to talk to customers. [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/559/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Good replicators get replicated</title>
		<link>http://resonanceblog.com/archives/544</link>
		<comments>http://resonanceblog.com/archives/544#comments</comments>
		<pubDate>Tue, 25 May 2010 17:36:59 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=544</guid>
		<description><![CDATA[Good replicators get replicatedOver 3 billion years ago, a remarkable accident occurred&#8230; 
Molecules were created that could make copies of themselves. 
Not that surprisingly really &#8211; probability-wise &#8211; given the zillions and squillions of instances of stuff swooshing around and colliding. 
Essentially the earth’s first replicator was born. As Eric D. Beinhocker said in The [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/544/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brookside, postboxes &amp; SaaS development</title>
		<link>http://resonanceblog.com/archives/504</link>
		<comments>http://resonanceblog.com/archives/504#comments</comments>
		<pubDate>Tue, 16 Mar 2010 10:26:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=504</guid>
		<description><![CDATA[Brookside, postboxes &#038; SaaS developmentLoads of illuminating analogies have emerged in conversations with Andrew Missingham, but today there&#8217;s one in particular that popped up&#8230;

You may remember when the soap Brookside launched on Channel 4. The storylines were based around folk living in a close of houses. They had some trouble at the outset however, in [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/504/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The conversations are out there</title>
		<link>http://resonanceblog.com/archives/493</link>
		<comments>http://resonanceblog.com/archives/493#comments</comments>
		<pubDate>Mon, 01 Mar 2010 00:24:43 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Growth]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=493</guid>
		<description><![CDATA[The conversations are out thereMany companies still hold a deep-seated fear of two-way conversations with their customers. The idea of enabling direction interaction with individuals seems like a massive can of worms. How can we trust our employees to speak on behalf of the company? Aren’t we inviting trouble? Couldn’t it damage our reputation? How [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/493/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media circa 1900</title>
		<link>http://resonanceblog.com/archives/477</link>
		<comments>http://resonanceblog.com/archives/477#comments</comments>
		<pubDate>Thu, 11 Feb 2010 23:48:01 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[More conversation less broadcasting]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=477</guid>
		<description><![CDATA[Social media circa 1900This article by planning director Richard Madden from Kitcatt Nohr Alexander Shaw brings up an excellent example of social media in action, circa 1900 &#8211; that of the Michelin brothers Édouard and André and their quest to build their car and bicycle tyre brand&#8230; by recognising that people were more passionate about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>School of Communication Arts 2.0</title>
		<link>http://resonanceblog.com/archives/472</link>
		<comments>http://resonanceblog.com/archives/472#comments</comments>
		<pubDate>Wed, 20 Jan 2010 22:08:54 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marc lewis]]></category>
		<category><![CDATA[sca]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=472</guid>
		<description><![CDATA[School of Communication Arts 2.0Yesterday me and a bunch of other mentors went along to the IPA to eat breakfast and talk about SCA&#8217;s Wiki initiative. It&#8217;s the first time any industry has collaborated online in the creation of a curriculum.

A bit more about SCA:

- 50 students, 300 teacher/mentors
- 15 scholarships places in 2010. 25 [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/472/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humanity 2.0 on slideshare homepage</title>
		<link>http://resonanceblog.com/archives/465</link>
		<comments>http://resonanceblog.com/archives/465#comments</comments>
		<pubDate>Sun, 06 Dec 2009 00:59:40 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=465</guid>
		<description><![CDATA[Humanity 2.0 on slideshare homepageNice one slideshare!

&#8220;Hey ResonanceBlog!
Your presentation Complexity &#038; Humanity 2.0 has been selected amongst the &#8216;Top Presentations of the Day&#8217; on the SlideShare homepage. 
Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. 
Congratulations! Have [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/465/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More complexity theory &amp; humanity 2.0</title>
		<link>http://resonanceblog.com/archives/459</link>
		<comments>http://resonanceblog.com/archives/459#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:58:43 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=459</guid>
		<description><![CDATA[More complexity theory &#038; humanity 2.0Complexity &#38; Humanity 2.0
View more presentations from ResonanceBlog.

Share this on del.icio.usDigg this!Stumble upon something good? Share it on StumbleUponTweet This!Post this to MySpaceShare this on FacebookShare this on LinkedinShare this on TechnoratiPost this on DiigoSubmit this to TwittleyAdd this to Google BookmarksEmail this to a friend?Subscribe to the comments for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Collaboration and democracy</title>
		<link>http://resonanceblog.com/archives/360</link>
		<comments>http://resonanceblog.com/archives/360#comments</comments>
		<pubDate>Fri, 20 Nov 2009 20:16:45 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[democracy]]></category>
		<category><![CDATA[hierarchy]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=360</guid>
		<description><![CDATA[Collaboration and democracyThe shift towards long-distance collaboration in the design and production of goods and services is helping shape the future of democracy. Some corporations recognise that old hierarchies aren’t working. Sometimes they even mandate that their subordinate units break with old practices. The irony!
“I demand that you all start disregarding hierarchy immediately!!”
The trouble is, [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/360/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future of TV Advertising</title>
		<link>http://resonanceblog.com/archives/322</link>
		<comments>http://resonanceblog.com/archives/322#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:18:44 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[michael rosenblum]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=322</guid>
		<description><![CDATA[Future of TV AdvertisingYesterday I spoke at Marketing Week&#8217;s TV Advertising conference in London. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike &#038; Boots.
You can take a look at my presentation but it&#8217;s loads of pictures without many words so dunno how much sense it&#8217;ll [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/322/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Our biased brains</title>
		<link>http://resonanceblog.com/archives/316</link>
		<comments>http://resonanceblog.com/archives/316#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:58:42 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=316</guid>
		<description><![CDATA[Our biased brainsI had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone.


On that note, it&#8217;s always useful to be reminded of how our heads really work; and how our biases affect belief [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/316/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adhocracy Vs Bureaucracy</title>
		<link>http://resonanceblog.com/archives/312</link>
		<comments>http://resonanceblog.com/archives/312#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:57:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[adhocracy]]></category>
		<category><![CDATA[bureaucracy]]></category>
		<category><![CDATA[meritocracy]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=312</guid>
		<description><![CDATA[Adhocracy Vs Bureaucracy40 years ago, Toffler said, ‘It will be a long time before the last bureaucratic hierarchy is obliterated. For bureaucracies are well suited to tasks that require masses of moderately educated men to perform routine operations.’
Bureaucracy makes sense where no radical change is taking place, but it stands to reason that a startling [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/312/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disappearing up your digital ass</title>
		<link>http://resonanceblog.com/archives/291</link>
		<comments>http://resonanceblog.com/archives/291#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:06:37 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[revolution]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=291</guid>
		<description><![CDATA[Disappearing up your digital assThanks to my fab friend Steve Moore, I sneaked into the Reboot Britain conference last week. To cut a long story short, the premise was along the lines of ‘we’re all screwed up &#8211; economically, politically etc &#8211; what we gonna do about it’, focusing on digital means of mending our [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/291/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dirty meaning factories</title>
		<link>http://resonanceblog.com/archives/275</link>
		<comments>http://resonanceblog.com/archives/275#comments</comments>
		<pubDate>Thu, 11 Jun 2009 11:45:47 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[life and death]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=275</guid>
		<description><![CDATA[Dirty meaning factoriesPeople live, then they die. Get over it. We all die and life is short. This is the fundamental fact of life that causes us to seek meaning&#8230; to crave it (so as not to feel pointless &#8211; hence religion&#8230; and brands).


Marketers sussed this out. Roll on the brand campaigns that attach meaning [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/275/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big lumpy clumpy balls of crap</title>
		<link>http://resonanceblog.com/archives/253</link>
		<comments>http://resonanceblog.com/archives/253#comments</comments>
		<pubDate>Wed, 20 May 2009 21:56:52 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[punk capitalism]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=253</guid>
		<description><![CDATA[Big lumpy clumpy balls of crapLeading on from the previous post about the coolness of chaos&#8230;
 
Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes&#8230; until [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/253/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chaos rocks</title>
		<link>http://resonanceblog.com/archives/251</link>
		<comments>http://resonanceblog.com/archives/251#comments</comments>
		<pubDate>Wed, 20 May 2009 20:57:25 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[The new way]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[status quo]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=251</guid>
		<description><![CDATA[Chaos rocksI feel pretty chuffed to be around in this whole chaos phase in the world. It&#8217;s the best time to be alive, given that (if you choose to open your eyes) you can peak over the event horizon and not only see change, but make it happen &#8211; the creation of the new and [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/251/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/237/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Companies Vs. Tribes</title>
		<link>http://resonanceblog.com/archives/213</link>
		<comments>http://resonanceblog.com/archives/213#comments</comments>
		<pubDate>Sat, 02 May 2009 14:24:27 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=213</guid>
		<description><![CDATA[Companies Vs. Tribes

Let&#8217;s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness&#8230; 

Some brief examples:

Communications

C: Spread from the top down
T: Spread from anywhere to everywhere, via the centre

Growth


C: Recruit from the top, hiring below
T: Recruit from anywhere, hiring everywhere

Innovation

C: Creation from the bottom, managed from the top
T: Creation [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/213/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Management is so last century</title>
		<link>http://resonanceblog.com/archives/201</link>
		<comments>http://resonanceblog.com/archives/201#comments</comments>
		<pubDate>Wed, 29 Apr 2009 11:44:57 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=201</guid>
		<description><![CDATA[Management is so last centuryAs David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of [...]]]></description>
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		<title>It&#8217;s happening (scrmblr style)&#8230;</title>
		<link>http://resonanceblog.com/archives/197</link>
		<comments>http://resonanceblog.com/archives/197#comments</comments>
		<pubDate>Tue, 28 Apr 2009 22:06:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scrmblr]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=197</guid>
		<description><![CDATA[It&#8217;s happening (scrmblr style)&#8230;Seth Godin&#8217;s recent post here hit the nail on the head. He says &#8216;TV advertisers are finally discovering that YouTube + viral imagination = free media&#8230; The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there&#8217;s [...]]]></description>
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