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	<title>ResonanceBlog.com &#187; Psychology</title>
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	<description>New marketing, democracy, interconnectedness</description>
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		<title>Rory Sutherland on&#8230; Advertising &amp; Human Behaviour</title>
		<link>http://resonanceblog.com/archives/531</link>
		<comments>http://resonanceblog.com/archives/531#comments</comments>
		<pubDate>Fri, 09 Apr 2010 08:39:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=531</guid>
		<description><![CDATA[Rory Sutherland on&#8230; Advertising &#038; Human BehaviourHere&#8217;s the second in the series. Rory Sutherland talking about advertising and human behaviour. Rory covers some of the points I was getting at in this presentation on Complexity &#038; Humanity 2.0.

Rory Sutherland on&#8230; Advertising &#038; Human Behaviour from Jane Young on Vimeo.
Share this on del.icio.usDigg this!Stumble upon something [...]]]></description>
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		<title>Humanity 2.0 on slideshare homepage</title>
		<link>http://resonanceblog.com/archives/465</link>
		<comments>http://resonanceblog.com/archives/465#comments</comments>
		<pubDate>Sun, 06 Dec 2009 00:59:40 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[technology]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[scalable]]></category>
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		<category><![CDATA[Space]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=465</guid>
		<description><![CDATA[Humanity 2.0 on slideshare homepageNice one slideshare!

&#8220;Hey ResonanceBlog!
Your presentation Complexity &#038; Humanity 2.0 has been selected amongst the &#8216;Top Presentations of the Day&#8217; on the SlideShare homepage. 
Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. 
Congratulations! Have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>More complexity theory &amp; humanity 2.0</title>
		<link>http://resonanceblog.com/archives/459</link>
		<comments>http://resonanceblog.com/archives/459#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:58:43 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=459</guid>
		<description><![CDATA[More complexity theory &#038; humanity 2.0Complexity &#38; Humanity 2.0
View more presentations from ResonanceBlog.

Share this on del.icio.usDigg this!Stumble upon something good? Share it on StumbleUponTweet This!Post this to MySpaceShare this on FacebookShare this on LinkedinShare this on TechnoratiPost this on DiigoSubmit this to TwittleyAdd this to Google BookmarksEmail this to a friend?Subscribe to the comments for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The power of WHY</title>
		<link>http://resonanceblog.com/archives/442</link>
		<comments>http://resonanceblog.com/archives/442#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:11:02 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=442</guid>
		<description><![CDATA[The power of WHYAs we&#8217;re increasingly bombarded with overchoice in today&#8217;s world &#8211; evident in the tens of billions of SKUs we&#8217;re faced with &#8211; our internal filtering and image-storing is stretched, forcing us to skim, scan and dump the contemplative.
But some people manage to pause, take a breath and simply ask &#8216;WHY?&#8217;
For instance, if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Our biased brains</title>
		<link>http://resonanceblog.com/archives/316</link>
		<comments>http://resonanceblog.com/archives/316#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:58:42 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=316</guid>
		<description><![CDATA[Our biased brainsI had a fascinating chat with Ogilvy Group UK Vice-Chairman Rory Sutherland the other day. We talked about the need for advertising to understand psychology and behaviour, rather than focusing on proposition alone.


On that note, it&#8217;s always useful to be reminded of how our heads really work; and how our biases affect belief [...]]]></description>
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		<item>
		<title>Dirty meaning factories</title>
		<link>http://resonanceblog.com/archives/275</link>
		<comments>http://resonanceblog.com/archives/275#comments</comments>
		<pubDate>Thu, 11 Jun 2009 11:45:47 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[life and death]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=275</guid>
		<description><![CDATA[Dirty meaning factoriesPeople live, then they die. Get over it. We all die and life is short. This is the fundamental fact of life that causes us to seek meaning&#8230; to crave it (so as not to feel pointless &#8211; hence religion&#8230; and brands).


Marketers sussed this out. Roll on the brand campaigns that attach meaning [...]]]></description>
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		<title>Management is so last century</title>
		<link>http://resonanceblog.com/archives/201</link>
		<comments>http://resonanceblog.com/archives/201#comments</comments>
		<pubDate>Wed, 29 Apr 2009 11:44:57 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=201</guid>
		<description><![CDATA[Management is so last centuryAs David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cognitive dissonance</title>
		<link>http://resonanceblog.com/archives/192</link>
		<comments>http://resonanceblog.com/archives/192#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:26:48 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[cognitive dissonance]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=192</guid>
		<description><![CDATA[Cognitive dissonanceCognitive dissonance is central to many forms of persuasion; changing beliefs, values, attitudes and behaviors. It’s a high-tension state between two opposing beliefs, often inducing confusion, then anger and finally an intense desire to correct the imbalance and rediscover consonance (RESONANCE). 

Rather than using cognitive dissonance by manipulating people into making decisions they wouldn’t [...]]]></description>
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