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	<title>ResonanceBlog.com &#187; Power to the people</title>
	<atom:link href="http://resonanceblog.com/archives/category/power-to-the-people/feed" rel="self" type="application/rss+xml" />
	<link>http://resonanceblog.com</link>
	<description>New marketing, democracy, interconnectedness</description>
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		<title>Markets are conversations&#8230; so what? Part II</title>
		<link>http://resonanceblog.com/archives/559</link>
		<comments>http://resonanceblog.com/archives/559#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:54:00 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=559</guid>
		<description><![CDATA[Markets are conversations&#8230; so what? Part IIFollowing my last post a few folk asked me to expand on how to enable two-way comms.
To cut a long story short, if you’re a big company with loads of people wanting to talk, the only way to get scale is to empower your staff to talk to customers. [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/559/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Your agile self</title>
		<link>http://resonanceblog.com/archives/542</link>
		<comments>http://resonanceblog.com/archives/542#comments</comments>
		<pubDate>Fri, 07 May 2010 07:47:44 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Power to the people]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=542</guid>
		<description><![CDATA[Your agile selfThe word ‘agility’ is being bandied about a lot lately. Agile development processes are the norm in tech companies now &#8211; favoured over the old school linear (waterfall) method, for obvious reasons, like more rapid development and alignment with customer need.
It stands to reason we can no longer risk the time and money [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/542/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google education</title>
		<link>http://resonanceblog.com/archives/535</link>
		<comments>http://resonanceblog.com/archives/535#comments</comments>
		<pubDate>Mon, 19 Apr 2010 21:49:32 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[education]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=535</guid>
		<description><![CDATA[Google educationIt was interesting today that I overheard a young sales exec who&#8217;s just starting to learn the ropes talking with her boss. Having shown a keenness to gain more proficiency in sales, I listened as she asked whether she could do a sales course. 
Intuitively, the product of a successful linear education sees the [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/535/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>No straight lines of possibility?</title>
		<link>http://resonanceblog.com/archives/512</link>
		<comments>http://resonanceblog.com/archives/512#comments</comments>
		<pubDate>Tue, 30 Mar 2010 22:19:43 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Growth]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[punk capitalism]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=512</guid>
		<description><![CDATA[No straight lines of possibility?Alan Moore&#8217;s recent post is worth a read:

In his article for The Observer – Tony Judt writes,
Something is profoundly wrong with the way we live today. For 30 years we have made a virtue out of the pursuit of material self-interest: indeed, this very pursuit now constitutes whatever remains of our [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/512/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brookside, postboxes &amp; SaaS development</title>
		<link>http://resonanceblog.com/archives/504</link>
		<comments>http://resonanceblog.com/archives/504#comments</comments>
		<pubDate>Tue, 16 Mar 2010 10:26:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Agility]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=504</guid>
		<description><![CDATA[Brookside, postboxes &#038; SaaS developmentLoads of illuminating analogies have emerged in conversations with Andrew Missingham, but today there&#8217;s one in particular that popped up&#8230;

You may remember when the soap Brookside launched on Channel 4. The storylines were based around folk living in a close of houses. They had some trouble at the outset however, in [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/504/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humanity 2.0 on slideshare homepage</title>
		<link>http://resonanceblog.com/archives/465</link>
		<comments>http://resonanceblog.com/archives/465#comments</comments>
		<pubDate>Sun, 06 Dec 2009 00:59:40 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=465</guid>
		<description><![CDATA[Humanity 2.0 on slideshare homepageNice one slideshare!

&#8220;Hey ResonanceBlog!
Your presentation Complexity &#038; Humanity 2.0 has been selected amongst the &#8216;Top Presentations of the Day&#8217; on the SlideShare homepage. 
Our editorial team would like to thank you for this awesome presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. 
Congratulations! Have [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/465/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Collaboration and democracy</title>
		<link>http://resonanceblog.com/archives/360</link>
		<comments>http://resonanceblog.com/archives/360#comments</comments>
		<pubDate>Fri, 20 Nov 2009 20:16:45 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[democracy]]></category>
		<category><![CDATA[hierarchy]]></category>
		<category><![CDATA[toffler]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=360</guid>
		<description><![CDATA[Collaboration and democracyThe shift towards long-distance collaboration in the design and production of goods and services is helping shape the future of democracy. Some corporations recognise that old hierarchies aren’t working. Sometimes they even mandate that their subordinate units break with old practices. The irony!
“I demand that you all start disregarding hierarchy immediately!!”
The trouble is, [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/360/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disappearing up your digital ass</title>
		<link>http://resonanceblog.com/archives/291</link>
		<comments>http://resonanceblog.com/archives/291#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:06:37 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Social action]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[revolution]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=291</guid>
		<description><![CDATA[Disappearing up your digital assThanks to my fab friend Steve Moore, I sneaked into the Reboot Britain conference last week. To cut a long story short, the premise was along the lines of ‘we’re all screwed up &#8211; economically, politically etc &#8211; what we gonna do about it’, focusing on digital means of mending our [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/291/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dirty meaning factories</title>
		<link>http://resonanceblog.com/archives/275</link>
		<comments>http://resonanceblog.com/archives/275#comments</comments>
		<pubDate>Thu, 11 Jun 2009 11:45:47 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[life and death]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=275</guid>
		<description><![CDATA[Dirty meaning factoriesPeople live, then they die. Get over it. We all die and life is short. This is the fundamental fact of life that causes us to seek meaning&#8230; to crave it (so as not to feel pointless &#8211; hence religion&#8230; and brands).


Marketers sussed this out. Roll on the brand campaigns that attach meaning [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/275/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big lumpy clumpy balls of crap</title>
		<link>http://resonanceblog.com/archives/253</link>
		<comments>http://resonanceblog.com/archives/253#comments</comments>
		<pubDate>Wed, 20 May 2009 21:56:52 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[punk capitalism]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=253</guid>
		<description><![CDATA[Big lumpy clumpy balls of crapLeading on from the previous post about the coolness of chaos&#8230;
 
Have you ever had to deal with a big lumpy piece of complex old software that was written years ago, then updated countless times, new bits added on, a new guy adding another bit, bolt-ons, sticking plasters and fixes&#8230; until [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/253/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/237/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Companies Vs. Tribes</title>
		<link>http://resonanceblog.com/archives/213</link>
		<comments>http://resonanceblog.com/archives/213#comments</comments>
		<pubDate>Sat, 02 May 2009 14:24:27 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=213</guid>
		<description><![CDATA[Companies Vs. Tribes

Let&#8217;s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness&#8230; 

Some brief examples:

Communications

C: Spread from the top down
T: Spread from anywhere to everywhere, via the centre

Growth


C: Recruit from the top, hiring below
T: Recruit from anywhere, hiring everywhere

Innovation

C: Creation from the bottom, managed from the top
T: Creation [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/213/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Management is so last century</title>
		<link>http://resonanceblog.com/archives/201</link>
		<comments>http://resonanceblog.com/archives/201#comments</comments>
		<pubDate>Wed, 29 Apr 2009 11:44:57 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=201</guid>
		<description><![CDATA[Management is so last centuryAs David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/201/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s happening (scrmblr style)&#8230;</title>
		<link>http://resonanceblog.com/archives/197</link>
		<comments>http://resonanceblog.com/archives/197#comments</comments>
		<pubDate>Tue, 28 Apr 2009 22:06:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scrmblr]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=197</guid>
		<description><![CDATA[It&#8217;s happening (scrmblr style)&#8230;Seth Godin&#8217;s recent post here hit the nail on the head. He says &#8216;TV advertisers are finally discovering that YouTube + viral imagination = free media&#8230; The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there&#8217;s [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/197/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The most effective form of distribution</title>
		<link>http://resonanceblog.com/archives/181</link>
		<comments>http://resonanceblog.com/archives/181#comments</comments>
		<pubDate>Sun, 19 Apr 2009 18:55:55 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[pirate's dilemma]]></category>
		<category><![CDATA[piratebay]]></category>
		<category><![CDATA[uk music]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=181</guid>
		<description><![CDATA[The most effective form of distributionIt was a sad day when the Pirate Bay guys &#8211; Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde &#8211; were been banged up and ordered to pay $4.5m damages. 

&#8220;There has been a perception that piracy is OK and that the music industry should just have to [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/181/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you a Fraggle or a Doozer?</title>
		<link>http://resonanceblog.com/archives/172</link>
		<comments>http://resonanceblog.com/archives/172#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:49:31 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Fraggles]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=172</guid>
		<description><![CDATA[Are you a Fraggle or a Doozer?Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges.

Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/172/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More on Punk Capitalism</title>
		<link>http://resonanceblog.com/archives/170</link>
		<comments>http://resonanceblog.com/archives/170#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:07:19 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[pirate's dilemma]]></category>
		<category><![CDATA[punk capitalism]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=170</guid>
		<description><![CDATA[More on Punk CapitalismSomeone asked me yesterday what exactly Punk Capitalism means&#8230;

Punk was all about a DIY revolution, rejecting authority and hierarchy, working for yourself without taking cues from the mass market, setting up businesses that aren&#8217;t fussed about competing and place purpose over profit, advocating that we should produce as much as we consume. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Skipping the curve</title>
		<link>http://resonanceblog.com/archives/153</link>
		<comments>http://resonanceblog.com/archives/153#comments</comments>
		<pubDate>Fri, 10 Apr 2009 19:02:11 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[nassim nicholas taleb]]></category>
		<category><![CDATA[preference]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=153</guid>
		<description><![CDATA[Skipping the curveMost people at some point question what they’re doing&#8230; where their life is going&#8230; whether they’ve achieved enough or made the correct choices. Whether they should be playing this game or jacking it all in for a beach shack. This post is for all you guys.  


I, for one, sometimes get sick [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sympathetic resonance</title>
		<link>http://resonanceblog.com/archives/138</link>
		<comments>http://resonanceblog.com/archives/138#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:34:41 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Weird science]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[sympathetic resonance]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=138</guid>
		<description><![CDATA[Sympathetic resonanceSympathetic resonance is a harmonic phenomenon wherein a formerly passive string or vibratory body responds to external vibrations to which it has a harmonic likeness. In other words, if you have two similar tuning forks, whack one and the other will sing, despite the fact they’re not touching. 

In communication terms, brands are attempting [...]]]></description>
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		<item>
		<title>More media zombies on slippery slope</title>
		<link>http://resonanceblog.com/archives/124</link>
		<comments>http://resonanceblog.com/archives/124#comments</comments>
		<pubDate>Wed, 01 Apr 2009 10:05:04 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=124</guid>
		<description><![CDATA[More media zombies on slippery slopeI just spotted this article from last year, in which Michael Grade, ITV&#8217;s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them &#8216;content parasites&#8217;.

He said, &#8220;The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day [...]]]></description>
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