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	<title>ResonanceBlog.com &#187; Media zombies</title>
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	<link>http://resonanceblog.com</link>
	<description>New marketing, democracy, interconnectedness</description>
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		<title>Culture of participation</title>
		<link>http://resonanceblog.com/archives/332</link>
		<comments>http://resonanceblog.com/archives/332#comments</comments>
		<pubDate>Sat, 24 Oct 2009 18:03:07 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[mavericks]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=332</guid>
		<description><![CDATA[Culture of participationThe ironic thing about the culture of participation brought about by our newly networked society and universal(ish) toolset, is the fact it could edge many of us into a life of non-participation &#8211; i.e. non-participation in traditional systems. Whether we like it or not, there are certain traditional systems &#8217;successful&#8217; people are somewhat [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Future of TV Advertising</title>
		<link>http://resonanceblog.com/archives/322</link>
		<comments>http://resonanceblog.com/archives/322#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:18:44 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[michael rosenblum]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=322</guid>
		<description><![CDATA[Future of TV AdvertisingYesterday I spoke at Marketing Week&#8217;s TV Advertising conference in London. BBC, ITV, MTV, UKTV and Thinkbox were there, alongside Fallon, Qmedia, RSA, Royal Mail, Co-operative, Premier Foods, Nike &#038; Boots.
You can take a look at my presentation but it&#8217;s loads of pictures without many words so dunno how much sense it&#8217;ll [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Scrmblr</title>
		<link>http://resonanceblog.com/archives/237</link>
		<comments>http://resonanceblog.com/archives/237#comments</comments>
		<pubDate>Fri, 15 May 2009 14:03:15 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[scrmblr]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=237</guid>
		<description><![CDATA[ScrmblrI haven&#8217;t blogged in any great depth about Scrmblr (&#8217;scrambler&#8217;), so thought it was about time. 

Scrmblr is a global network of content producers (Scrmblrs) who create anti-ads (Scrmbls).

Marketing used to be about advertising, but advertising is often expensive, fake and dumb. What remains important is the act of telling stories about the things we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Companies Vs. Tribes</title>
		<link>http://resonanceblog.com/archives/213</link>
		<comments>http://resonanceblog.com/archives/213#comments</comments>
		<pubDate>Sat, 02 May 2009 14:24:27 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[get out the way]]></category>
		<category><![CDATA[scalable]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=213</guid>
		<description><![CDATA[Companies Vs. Tribes

Let&#8217;s compare for a moment. You can compare in terms of pretty much anything: efficiency, effectiveness, happiness&#8230; 

Some brief examples:

Communications

C: Spread from the top down
T: Spread from anywhere to everywhere, via the centre

Growth


C: Recruit from the top, hiring below
T: Recruit from anywhere, hiring everywhere

Innovation

C: Creation from the bottom, managed from the top
T: Creation [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Management is so last century</title>
		<link>http://resonanceblog.com/archives/201</link>
		<comments>http://resonanceblog.com/archives/201#comments</comments>
		<pubDate>Wed, 29 Apr 2009 11:44:57 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Technology is not the point]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[armies of fanatics]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=201</guid>
		<description><![CDATA[Management is so last centuryAs David Weinberger said in The Cluetrain Manifesto, ‘Management is a powerful force, part of a larger life-scheme that promises us health, prosperity, calm and no surprises in every aspect of our lives, from health to wealth to good weather and moderately heated coffee from McDonald’s. We are all victims of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s happening (scrmblr style)&#8230;</title>
		<link>http://resonanceblog.com/archives/197</link>
		<comments>http://resonanceblog.com/archives/197#comments</comments>
		<pubDate>Tue, 28 Apr 2009 22:06:26 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Resonance]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[punk capitalism]]></category>
		<category><![CDATA[scrmblr]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=197</guid>
		<description><![CDATA[It&#8217;s happening (scrmblr style)&#8230;Seth Godin&#8217;s recent post here hit the nail on the head. He says &#8216;TV advertisers are finally discovering that YouTube + viral imagination = free media&#8230; The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you a Fraggle or a Doozer?</title>
		<link>http://resonanceblog.com/archives/172</link>
		<comments>http://resonanceblog.com/archives/172#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:49:31 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[The new way]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Fraggles]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=172</guid>
		<description><![CDATA[Are you a Fraggle or a Doozer?Unlike Fraggles, Doozers love to work all day long; and they hate playing games. With the help of various Doozer machines and vehicles, they build elaborate constructions all over Fraggle Rock, like towers, buildings, roads and bridges.

Their building materials, Doozer Sticks, are made of radish dust. Doozer Sticks are [...]]]></description>
		<wfw:commentRss>http://resonanceblog.com/archives/172/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More media zombies on slippery slope</title>
		<link>http://resonanceblog.com/archives/124</link>
		<comments>http://resonanceblog.com/archives/124#comments</comments>
		<pubDate>Wed, 01 Apr 2009 10:05:04 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Media zombies]]></category>
		<category><![CDATA[Power to the people]]></category>
		<category><![CDATA[Scalability]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[scalable]]></category>

		<guid isPermaLink="false">http://resonanceblog.com/?p=124</guid>
		<description><![CDATA[More media zombies on slippery slopeI just spotted this article from last year, in which Michael Grade, ITV&#8217;s Exec Chairman and ex BBC Chairman slates Joost and YouTube, labeling them &#8216;content parasites&#8217;.

He said, &#8220;The day that Google or Joost or any of these people start investing £1bn a year in UK content is the day [...]]]></description>
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		<slash:comments>0</slash:comments>
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