It’s happening (scrmblr style)…

Seth Godin’s recent post here hit the nail on the head. He says ‘TV advertisers are finally discovering that YouTube + viral imagination = free media… The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.’

Funny he should say that. It’s exactly what we Scrmblrs (’scramblers’) are up to (Scrmblr is a global network of producers who create low cost, good quality video and audio content… what you might call anti-ads).

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