Brookside, postboxes & SaaS development

Loads of illuminating analogies have emerged in conversations with Andrew Missingham, but today there’s one in particular that popped up…

You may remember when the soap Brookside launched on Channel 4. The storylines were based around folk living in a close of houses. They had some trouble at the outset however, in that script writers realised they hadn’t created enough ‘stock devices’ – places where people could meet that would fuel the dramatic unfolding of events. Their answer was to put a postbox on the street, so residents would accidentally meet.

Given that the ability to innovate relies on diverse skillsets and knowledge banks coming together, this analogy is more relevant than ever. New knowledge uncovered by researchers, for example, needs to be matched with entrepreneurs who can interpret and understand the opportunities, then commercialise… in turn with the help of skilled troops, whether designers, developers, craftsmen etc.

Barriers to entering this innovation ecosystem are lower than ever – and the very reason for the existence of Scramblr is to lower them even further.

The question I’m asking myself today, is ‘What are our postboxes?’

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