ResonanceBlog exists because a bunch of people are starting to realise there’s a better way to communicate commercially – more effective, more efficient, more… Jedi.

Marketing is a crazily wasteful business at it stands, pumping out loads of interruptive messages and stacks of glossy junk, in the hope something somewhere will stick some time.

The crap marketing backlash is in full swing. An army of resonance evangelists is growing. They appear in difference guises, but we’re all saying the same thing. We can see a future in which terms like Trust, Relevance, Conversation and Permission actually mean something.

Let’s skip the curve and do it now.

As for me, I’m Jane Young… resonance Jedi, founder of Kanbee and Scramblr, Shetlander, writer, speaker, wannabe film producer, wii fit age 28

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