Yesterday me and a bunch of other mentors went along to the IPA to eat breakfast and talk about SCA’s Wiki initiative. It’s the first time any industry has collaborated online in the creation of a curriculum.
A bit more about SCA:
- 50 students, 300 teacher/mentors
- 15 scholarships places in 2010. 25 scholarship places a year by 2013
- Pathways to become a copywriter, art director or ‘Ideapreneur’
- Every year, 10 of our cohort will each win £10,000 start-up funding to launch a business whilst at the School
- Qualification accredited by University of Arts London Awarding Body
- Governors include Lord Bell, Sir John Hegarty and Rory Sutherland
If you’d like to get involved, contribute and sign up as a mentor you can do so here.
Networks are an essential ingredient in any complex adaptive system. In biology, molecules interact in cells, cells interact in organisms, organisms interact in ecosystems. As Eric D. Beinhocker points out in one of my favourite books, ‘The Origin of Wealth’:
“The economic world likewise depends on networks. The earth is girdled by roads, sewers, water systems, electrical grids, railroad tracks, gas lines, radio waves, television signals and fiber-optic cables. These provide the highways and byways of the matter, energy and information flowing through the open system of the economy. The economy also contains massively complex virtual networks: people interact in companies, companies interact in markets and markets interact in the global economy. Just as in biology, the networks of the economic world are arranged in hierarchies of networks within networks.”
BUT… traditional economics glossed over networks because they didn’t fit neatly into the equilibrium paradigm, whereby the economy was likened to an equilibrium system, i.e. behaving like a ball dropped into a bowl, rolling around until finally settling in a predictable place, until something external disrupts it. More recently the perfect sums have been ditched in favour of the idea that the economy is a complex adaptive system, i.e. a system of dynamically interacting parts in which micro-level interactions lead to the emergence of macro-level behaviour patterns. A single ant or water molecule is boring on its own, but naturally becomes an army or whirlpool as a byproduct of complex interactions. People are the same – the internet is the same. If a system reaches a state of equilibrium, it’s essentially dead.
Physics has likewise evolved to embrace complexity in favour of neat maths that doesn’t fit reality. The second law of thermodynamics states that entropy, a measure of disorder or randomness in a system, is always increasing. The universe as a whole is drifting from a state of order to disorder.
Our brains are made to deal with complexity, but we don’t make decisions by logically churning through every available piece of information. Instead we satisfice, taking the information we have and doing the best we can. Cognitive science has grown to recognise that we’re much better at inductive than deductive reasoning. We spot patterns and weave stories around metaphors and analogies.
Computers are the opposite, helping make up for our deductive shortfalls. It’s interesting that the rise of agile development follows the same pattern as new knowledge in physics, biology, economics and other advanced fields of discovery; as does the creation of new business models that embrace our inherent sociability and the complexity of networks. We’re no longer seeking the perfect, no longer adopting unrealistic assumptions to make the maths work out in the equilibrium framework we’ve been convinced explains everything for so long.
We know the energy inherent in what we’re doing renders equilibrium not only irrelevant, but impossible.
As we’re increasingly bombarded with overchoice in today’s world – evident in the tens of billions of SKUs we’re faced with – our internal filtering and image-storing is stretched, forcing us to skim, scan and dump the contemplative.
But some people manage to pause, take a breath and simply ask ‘WHY?’
For instance, if you haven’t already heard about the incredible work of Pranav Mistry, it’s worth googling.
Pranav dared to ask WHY. Why do we sit at a computer in a chair with a mouse? Why is that the way we use technology, with wires and screens and cumbersome kit that relies on our ability to master these machines?
All around the world, people asking why are seeing the same world but through fresh eyes, in ways large and small. Why do we believe in God? Why do we wear suits and go to work at 9am?
I’d like to ask why we clip wings and curb behaviours to the point of running on rail tracks, when off the rails needn’t result in a crash. Not if you actually designed a hover-car that voided the manky rails.
So here’s to those who ask why. Try it, from the moment you get up, get dressed, travel to work, eat your lunch, have a bunch of meetings. Half the time we haven’t stopped to think of the endgame – the goal… or indeed whether we’re even enjoying the journey. And if you’re not enjoying the journey? Ask WHY. Then ask why you haven’t done anything about it.
My presentation on The Future of TV Advertising is featured on the Slideshare home page. Thanks Slideshare!
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Some simple genius ideas and tips on simple genius app-building from 37 Signals in their book Getting Real. Check it out here. Most lessons apply not just to development but life / work productivity in general too.
A couple of my favourite snippets:
‘The more massive an object, the more energy is required to change its direction.’
‘Simple rules… lead to complex behavior. Complex rules, as with the tax law in most countries, lead to stupid behavior.’
Every organism needs to eliminate its waste products, or else it poisons itself.
[Drucker]
Alan Moore is giving a talk on 17th November at this MIT event.
Here is a brief synopsis:
We are witnesses to a structural and transformational change in society, what many describe as the toxic tail end of our industrial, mass consumer, mass media era. The tragic legacy of the last 150 years is that humanity has been thin sliced and deconstructed almost to the point of destruction. Human beings have become little more than individual units of capitalism – pawns of economists and unfettered capitalism.
But the fact is, “I needs we, to truly be I,” wrote Carl Jung, and this is why we as a species are at the barricades of a communications revolution, in which humanity is renegotiating the power relationships between; people, organisations, and even governments. As social philosopher Richard Sennett argues, we want to, “recover something of the spirit of the Enlightenment on terms appropriate to our time”.
The tools of the revolution are digital communication technologies, but the drivers are about human connection and human identity. Technology does not come out of nowhere, it is indeed a human invention in the first place, and these technologies succeed to the extent they meet fundamental human needs. The rise of the networked society is no accident, and a new philosophy is needed now to enable individuals and organisations adapt to a new way of doing, trading, educating, living.
Therefore, our imperative is to de-school ourselves in a philosophy and a way of thinking and acting that has delivered us into a cultural, ideological and economic cul-de-sac. We need to liberate ourselves from how we were once taught to think and live our lives, stemming from the ethos of industrialisation and the mass consumer society.
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Alan is a rare breed – genuine, in it for the right reasons and knows what’s important. I’d highly recommend you grab the chance to be there.
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